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Posted by on Jul 16, 2013 in Hardware |

4K: What comes after 3D?

4K: What comes after 3D?

Television promised to be a new technological revolution, flooding the trade since 2010 with a number of models, sizes and prices. Despite this, consumers seem not to be interested in this new way of consuming content.

The figures support the low participation of these TVs on the market. In 3D U.S. teams failed to be 5%, while in Spain only accounts for 2% of all televisions, according to a study by GfK . Likewise channels like ESPN decided to cancel its 3D signal later this year. “There was not enough audience to make it worthwhile 3D broadcast,” he said just the chain. In England, the BBC made ​​the same determination .

Thus, the manufacturers began to resort to the next technology that could mean increasing your sales: The 4K, or Ultra HD . Resolution is four times the full HD we know today, displaying realistic images on the screen.

So, as the market began to fill with TVs offering a 3D experience at CES 2010 , in 2013 we have seen companies wanting to promote and future technology.

The appearance of 4K

4K: What comes after 3D? image 2

This is a new resolution for televisions and digital cinema that has 4 times more pixels than the currently known high-definition (3840 x 2160 versus 1920 x 1080 Full HD). You can get TVs that have this technology, but so far are characterized by their high prices, comparable to what it would cost to buy a car. Of course, like all technological premieres, with the passage of time should become more accessible to consumers’ pockets.

Teams that are on sale – for Sony , LG and Samsung – ranging from 55 inches up, being the most common size of 80 inches. It should be noted that in assessing the 4K optimally, you need a screen at least 60 inches and locate the viewer about ten feet away.

The possibilities of ultra definition

4K: What comes after 3D? image 3

While are already appearing on the market supports 4K, this technology shares some problems faced by the 3D, such as the lack of content. Several media around the world that are testing transmission 4K as satellite company Eutelsat, Canal + in France, and in Latin America, the operator Globe has been one of the forerunners in the tests of 4K, using test recordings during Carnival parades in Rio de Janeiro, 2012.

4K produce content requires special chambers and transmission uses a high bandwidth, by which means also an investment for the channels and content producers. This is why many operators are sparingly incorporating this technology.

After resigning to 3D, ESPN executive vice president, Chuck Pagano, said in an interview with Multichannel News that “it is too early to put a position on the issue” and also not sure that consumers are able to tell the difference between 1080p and 4K.

In turn, HBO also notes the phenomenon carefully. “I’m skeptical of the idea that consumers want to buy,” said Bob Zitter, technology manager of the chain, the conference Connect TV during March.

The place where this technology is most advanced is in Japan, where they are already experimenting even 8K – 4K twice – and plan to broadcast matches of the FIFA World Cup in 2014 in ultra definition.

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