Pages Menu
TwitterRssFacebook
Categories Menu

Posted by on Oct 29, 2012 in Hardware |

A survey says that half of consumers do not know that there Windows 8

A survey says that half of consumers do not know that there Windows 8

(CC) Alexandria Washburn / Wired

For four days ago officially showed its new operating system 8, however, a survey conducted jointly by the Associated Press and the consultancy GfK to about 1,200 people found that 52% of respondents did not know of the existence Windows 8.

The study also showed that among those who knew the new Microsoft operating system, 61% said they had “little or no interest ‘in purchasing a new computer with the operating system, and only 35% believe that has been a improvement over its predecessors.

69% of respondents also said they had little or no interest in buying a Surface. So, Microsoft felt very well that he would have to spend around U.S. $ 1,500 million in and marketing to raise awareness of your product among the population.

Links:
- AP-GfK Poll: Microsoft’s radical redesign of Windows Has not created much buzz among PC, tablet buyers (AP / GfK)
- Poll shows tepid interest in Windows 8 (C | Net)

Tags: , , , , , ,