A survey says that half of consumers do not know that there Windows 8
For four days ago Microsoft officially showed its new operating system windows 8, however, a survey conducted jointly by the Associated Press and the consultancy GfK to about 1,200 people found that 52% of respondents did not know of the existence Windows 8.
The study also showed that among those who knew the new Microsoft operating system, 61% said they had “little or no interest ‘in purchasing a new computer with the operating system, and only 35% believe that Windows 8 has been a improvement over its predecessors.
69% of respondents also said they had little or no interest in buying a Surface. So, Microsoft felt very well that he would have to spend around U.S. $ 1,500 million in Advertising and marketing to raise awareness of your product among the population.Advertising, Microsoft, microsoft windows, Poll, Polls, windows, Windows 8