Advertising company looking to send straight to the head of the passenger train in Germany
You are on a train, you start to fall asleep. Lay your head against the glass of the Window and suddenly, a voice will start talking. It is an advertisement. You raise your head, and you do not hear anything.
It is an idea that has BBDO Advertising agency for Sky Deutschland in Germany. Using the transduction of sound through the bones , the agency will install a small device in the window, which emit vibrations are then converted into sound our brain, allowing us to hear the message to rest his head against the window, without anyone else hear what same.
The system is not yet implemented, but BBDO told the BBC that if Sky Deutschland endorses the campaign, will be installed quickly. The system could then be used to transmit other things like music, news, weather reports or whatever, but probably they encounter for the first time this could be a scare.
The agency conducted a test of the system that we review in the following video.
Link: Talking adverts train window tested by Sky Deutschland (BBC News)Tags: Advertising, audio, Publicidad, Sky Deutschland, sonido, sound, Ventana, Window