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Posted by on May 23, 2012 in Companies |

Apple is still the world’s most valuable brand, IBM surprised in second place

Apple is still the world's most valuable brand, IBM surprised in second place

Apple, and are the three most valuable brands in the world, according to the annual list of the 100 most valuable global brands. The technological returned to dominate the ranking Brandz , with seven of them in the top 10. repeated the plate in the position 1, while IBM surpassed Google moving into second place. The was as follows:

  1. Apple (valued at USD $ 182,900 million)
  2. IBM (USD $ 115,900 million)
  3. Google (USD $ 107,800 million)
  4. McDonalds (USD $ 95,188 million)
  5. Microsoft (USD $ 76,650 million)
  6. Coca Cola (USD $ 74,286 million)
  7. Marlboro (USD $ 73,612 million)
  8. AT & T (USD $ 68,870 million)
  9. Verizon (USD $ 49,151 million)
  10. China Mobile (USD $ 47,041 million)

Other notable positions were filled by Facebook (rather than 19, USD $ 33,200 million) and Movistar (location 41, USD $ 17,113 million). The study concluded that the large number of technology companies at the top has to do with that technology has become ubiquitous in our lives. Also there is a great importance of the mobile sector, who would win prominence in the near future.

Link: 2012 Brandz Top 100 (Millward Brown)

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