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Posted by on Dec 2, 2012 in Entertainment, Internet |

BitTorrent seeks to create more partnerships with those who distribute legitimate content

BitTorrent seeks to create more partnerships with those who distribute legitimate content

The use of numbers they are still important, according to the company’s own people: in total, there are 160 million users between BitTorrent and uTorrent, 40 of which are active daily. In other words, it is as if all users join Hulu, Netflix and Spotify, and then doubled.

So the company has a major challenge for the year 2013 which is simply to further align with the “legitimate entertainment”, or in other words, with legal content is distributed and accessed with their technology. Matt Mason, marketing director of the company, said recently that take a while “trying to think of the as a partner in BitTorrent”, but the task has proven difficult, mainly because many believed that BitTorrent is not a company but “a couple of teenagers working from a basement in Sweden”.

But Mason does not want the name to be associated with something like a store where you deliver content to the user. “We are a company, not a media” Mason closes, and an example of how this technology could be adapted is precisely in Facebook, which uses the BitTorrent protocol to transfer files when upgrading their servers.

For now, follow BitTorrent managers looking to create partnerships and relationships with those who create the content and are responsible for getting it to the people. There have already been some attempts in the past, as Matt Mason have led some people to advance from “consume content” to “pay for content”. The user base they have, major companies need to stop seeing the torrent as only the ship carrying the pirates.

Link: BitTorrent’s Plan for 2013? Go Legit (NYT Bits)

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