Campaign to encourage organ donation in Facebook was successful, according to analysis
Facebook launched last year one initiative that seeks to encourage organ donation among its users, allowing them to note in your timeline that are donors , which caused a considerable increase in the number of donors almost since the first day of its implementation .
A team of researchers at the Johns Hopkins University studied the initiative and ensures that the effect of the social network to encourage organ donation has been incredibly significant. For example, whereas before the initiative were recorded online on average 616 people a day to be organ donors, the first day of the campaign there were 13,012 organ donors.
“The short-term response has been incredible, really like anything we’ve seen in campaign to increase organ donation. After two weeks, the number of new organ donors continued to grow at twice the normal speed, “said lead researchers Andrew Cameron.
“If we could sustain that long term enthusiasm really would begin to make a change. The need for organs far exceeds the current availability and this could change that equation, “the academic.
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