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Posted by on Nov 30, 2012 in Social Networks |

Column: Facebook is the civil registration of the planet … if not avoided Google+

Column: Facebook is the civil registration of the planet ... if not avoided Google+

Once upon a time, an Internet where people almost only contacted via email. Hotmail, Yahoo and many others that had revolutionized the way humans communicate. Later, he offered massified chat and instant exchange of ideas that left us satisfied for years. But missing the entry of social networks, and here was able to integrate under a single service concepts profiling, instant chat and private messages.

No other had been consolidated in this area, although MySpace had ventured into the issue of profiling with much success, Microsoft had done their part in the field of chat, and email supplied the needs for private messages.

In this state we are today, where Facebook is the absolute dominant Internet. Clearly I do not know what the next step in the history of the Internet, an animal completely untamed and mysterious that we can not do more than assume about their behavior in the future. But barajo some theories, and in them, plays a key role. Although you may not believe.

From to a virtual civil registration

Facebook got something that they themselves might not expect: to be the people database largest and most comprehensive in the world. billion speaks for registered users . And best of all? We ourselves bring our information voluntarily. It all started with the intention of providing the best possible platform to communicate to people, and in the process, get the most valuable information that has ever existed on the Internet: data, pictures, videos, personal tastes and habits of each associated the full name and real. Never in her wildest dreams a magnate, institution or government could have gotten that.

If Facebook had it planned in advance, I take my hat: Mark Zuckerberg is a genius then.

That said, let’s talk about the evolution of the Internet. One issue that sometimes frightens play, but we must dare. We encourage further progress chronologically: how will Facebook? With the achievements so far, the obvious step would be away the emphasis on social networking, because the main asset of the company and not the social media platform they built, but the information from people who have.

Does being a social network? That does not matter. The concept of social network Facebook and will no longer exist. Facebook will become as a service.

And the main service can provide an entity that has a lot of personal information, such as civil registration. An institution that records our birth, we are given a number to identify us, have our photograph, know where we were born, our marital status and profession, it can become Facebook. And much more, because they know much more than that.

Now, the utility of this online is the same as having a in real life: identify against outsourcing. As with our documents, Facebook will help validarnos to the world as real people, opening doors to many things that the network will have to offer. We already are seeing today with some portals that instead of having a proper form to register for the site, go to the validation via Facebook. Some examples of that are Klout.com , Kickstarter.com and Pinterest.com . Later, and as the social network of trust will permeate the rest, most third party platforms come to this system until have a profile run by Mark Zuckerberg is as necessary as possess identity in real life.

What do you do with such power?

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When you are holding the best database in the world, what do you do with it? Do you sit on a throne and enjoy what you’ve accomplished? Of course not. In the first instance, you get a commercial benefit, because if you are Facebook, the first thing you do when you have a user base is to offer shops the idea that you managed whole buying process through the network. Trade mail is in your hands, that simple. For example, if the store wants to sell things ASDF over the Internet, do not need to create your own platform for user registration, but will integrate Facebook into its website, as it will own real name, contact details, the tastes and the number of personal credit card customer, it will not be surprising that some time we ask that fact.

The second step you can take is to try to enter more acute and sensitive areas. For example, in the data management for the financial market, medicine and even governments. This Mark Zuckerberg himself has admitted , expressing concern that Facebook put its database available to these organizations. The idea here is to promote the social network as a repository of information to assist in real life services and tangible, for example, if we go to a hospital and the doctor needs our medical records. Guess where is stored … Facebook as a service, remember.

Now is when we talk about Google+

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Earlier this Bible text op-ed, said that Google+ played a fundamental role in this theory. That innocent social network, that while today amasses 400 million registered users but hardly anyone uses regularly, is another candidate to fulfill exactly the same role that Facebook has almost won: being a virtual and global civil registration.

And Google is already taking the first steps. As it did Facebook, the company of the big G knows that the prize is to have the most successful social network, but in showing the best database users. And unlike Mark Zuckerberg, who first made the network and then got the base, Google will be the opposite: to use its network basis.

The basis of its many services Google is successful: Android, Gmail, Drive and many more, with all the people who are registered in them. So the bet here is integration with Google+ as network center. Later, we could see how Google is going to integrate G+ Maps, the Chrome browser, the search engine and even hardware devices sold and sold. Your identity will be one: the Google Plus, and this will serve to identify and pursue new functions in all the services of the big G, which incidentally, are very good.

Examples of this integration and we are seeing. Recently we witnessed how Gmail changed its user interface for writing emails , showing a detail that few noticed: when you write the recipient and press the Enter key, the text becomes a box that gives the name of the person. Place your mouse over the name appears and if you click it inexplicably takes you Google+ profile if you have. I mean, you are integrating social network contacts in Gmail, and perhaps in the future is Gmail which manages the private messaging system on Google Plus. Another example: for comment on Play Store app store Android mobile operating system, you must identify your Google+ profile . On the other hand, integrates Gmail Drive , supporting the theory of integration. And if we, the list goes on …

Because that’s the advantage that Google has over Facebook: actually, already have the base, just have not created the network, and the information is scattered people online, but under the umbrella of the same company. Unify all that in Google+ will move to create a definitive and consolidated identity on the Internet that will help you first use internal Google services, as is already happening, but then could mimic the model would Facebook: base your success in that the rest depends on you, positioned in the center of the Internet.

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