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Posted by on Jun 18, 2013 in Companies |

Crush Candy Makers plan to enter the bag

Crush Candy Makers plan to enter the bag

Crush Candy makers are preparing for a new game that does not include candy, but actions: Login to the bag. King would have contacted the bank JP Morgan Chase, Credit Suisse and Bank of America to take over a possible opening to the company in the future, says the Wall Street Journal .

The antecedents for King are not encouraging, considering the relatively poor performance has had Zynga in the bag, each share of the company is trading at USD $ 2.9 about 70% less than the value at December 2011.

The main game of King, Saga, Facebook was launched in April 2012 and consists of sweet combinations to achieve different objectives. This is the most popular application on Facebook, with 15.4 million daily users approximate, but can also play free iPhone and Android applications.

According to King, has over 70 million daily players in all games, including titles like “Heroes Farm Saga” or “Bubble Witch Saga”. Zynga had 52 million active users by 31 March, less than the 65 million it reported a year earlier in its quarterly reports.

Link: Maker of ‘Candy Crush Saga’ plans IPO (WSJ)

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