Pages Menu
TwitterRssFacebook
Categories Menu

Posted by on Nov 30, 2012 in Economy |

Despite rejecting the Washington Post examines collect their online content

Despite rejecting the Washington Post examines collect their online content

The debate over online content payment as an alternative to the heavy losses of revenue through traditional advertising, was resolved by the mainstream U.S. as The Wall Street Journal, New York Times and Los Angeles Times , including a payment model subscribe to these digital contents, which refused from the beginning but now could change.

Even the publisher Gannet, the largest in the country with over 80 regional newspaper websites, the system also active Paywall , known as the periodic payment model.

What the Washington Post never accepted the figures were released regarding the supposed success of this service. Analysts said the New York Times, during the second half of 2012 increased paying subscribers has been increasing steadily. However, the drop in sales of advertising space continues to plummet with no signs of stabilizing or improving.

What could make the WP activate a subscription payment model output is executive editor Marcus Brauchli, who was known for his fierce opposition to this model of digital payment and adopting traditional methods to contain the red, as hours extended work, downsizing and a constant struggle with the general manager of the newspaper, Katharine Weymouth.

The best-selling newspaper Washington lost $ 60 million in the first nine months of 2012, a figure which at the end of fiscal year mean the fifth straight year of net losses. The directors are confident that the implementation of the Paywall help reverse this economic crisis.

Mathew Ingram of GigaOm To, “WP strategy will help as much as a bag of sand to stop a flood. Solves the problem for now, but does not give a solution to the crisis of long-term sales. “

The Washington Post was the first U.S. newspaper to adopt the monitoring system of digital news platform in its drafting in 2010, posicionaban mechanism with which news according to their relevance or number of readings.

Link: Changes in the Washington Post discussing reopens payment model for online content access (knightcenter)

Tags: , , ,