Exhibit “The Hobbit” to 48 fps will be more expensive for cinemas
The recording of The Hobbit at 48fps has caused a certain amount of controversy , by the technical change involved and the alleged improvement in the image displayed in the movies. Now add one more problem, regarding the costs associated with this technology for the proper projection of films in movie theaters worldwide.
And of course, will cost both update through software theaters that already have this technology as well as for the rest who have to change your entire system and could be reflected in the rise in tickets. Thus the cost of the films will increase the distribution assembly which will be complicated because of the lack of infrastructure theaters.
Moreover, Warner Bros. is planning a massive worldwide distribution in different formats, so that the theaters are not prepared for it anyway billboards put in their display of this new release by director Peter Jackson. Also, James Cameron had been concerned about this issue in April at the CinemaCon, where he mentioned he would love this movie is displayed at 48 fps in all possible theaters when it becomes available in December.
In North America there are about 4,000 screens with Barco Series 2 projector, capable of playing at 48 fps, plus the 13,000 that Sony hopes to install in the course of the year until the Hobbit officially launches the final month of this year.
Also, digital Cinema will become the main protagonist of most of the conferences that take place in the cineeurope 2012, which currently affects discuss how the digital revolution and recent appearance of custom applications on the production with the audience .
Link: Cine Europe 2012: Higher Frame Rate of Peter Jackson’s ‘The Hobbit’ to Cost Exhibitors (The Hollywood Reporter)Tags: 2012 europe film, 48 fps, cineeurope, Cinema, Peter Jackson, The Hobbit