Facebook gets user demand for U.S. $ 15,000 million for violation of privacy
In full debut in the technology market NASDAQ stock market, the network received the news that a group of users filed a class action lawsuit related to abuse conditions and invasion of privacy, for an estimated U.S. $ 15 billion .
This figure (probably intended to give a dramatic effect) is far from over $ 100 billion with which Facebook was valued at its debut on NASDAQ.
The lawsuit was filed in federal court in San Jose, California and contains 21 individual cases generated in the U.S., which if successful could set a precedent detrimental to the future of the social network.
One of the main Claims made by these plaintiffs is related to the compulsory collection of data that makes Facebook to connect it with advertising.
Although the world of advertising does not have a uniform opinion on the operation of the guidelines in Facebook, there are several managers who think that the social network does not correctly set the rights to audit the context in which ads are triggered, as said Sir Martin Sorrell, group chief executive of the world’s largest advertising, WPP.
However, one of the biggest potential social network to attract advertisers is exactly what you criticize, accuracy to target your ads and more investment yield advertiser.
If the multimillion-dollar lawsuit is successful, besides the economic hit would mean for the finances of Zuckerberg, also could become a severe blow to the future of advertising on the network, the primary means of cash income.
Link: Facebook hit with $ 15bn lawsuit privacy ahead of stock market debut (Telegraph)Tags: Claims, Economy, Facebook, NASDAQ