Facebook launches sponsored search results
Facebook announced that companies may start buying “sponsored results” so that when someone does a search for applications, pages, etc.. in the social network engine, may appear in the first results. The links can only point to applications or pages within Facebook itself, not send the user to another website.
The result will be differentiated with a black border to highlight that these are paid advertisements. Users also have the option to “hide the message” by clicking a small X in the corner.
The social network is looking to put multiple Advertising options, with the goal of generating more revenue. Sponsored results may help some companies to divert traffic from the competition: for example, if a search for dating site “OkCupid” sponsored displays the result “Match.com”.
However, this may not help too much to companies, considering that when someone uses the form of Facebook, usually know what you’re looking for and most likely skip the notice. Rarely looking generally in the form of the social network, as it is done in Google for example.
Link: Facebook officially launches “sponsored results” search ads (TechCrunch)Tags: Advertising, Facebook, notice, Searches