Facebook settles lawsuit against the “sponsored stories”
A group of five people in the United States sued by Facebook “sponsored stories” social network Advertising that uses pictures and names of those Users in brand advertising, without consent of the person.
Facebook reached an agreement today with this group in court, of which no details are known. Had he won, it could mean paying million U.S. users of the site.
The “sponsored stories” are statements that are generated when a person says “I like” to a product or service (such as, “your friend Johnny likes this drink”). In their view, the ads violate the “right of publicity” of users. This law protects people that use their likeness, voice or name for advertising without the consent of the individual.
Link: Facebook settles lawsuit over Sponsored Stories (Reuters)Tags: Advertising, Demand, Facebook, Users