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Posted by on May 25, 2012 in Venture |

Flipter, surveys with more data on the web

Flipter, surveys with more data on the web

Salvador de la Barrera is Mexican, but until recently lived in Singapore, where he settled with a venture: Latin2Asia, a portal that sought to connect business between Asia and Latin America. That venture collapsed in 2008 after the funds that kept him afloat were closed due to the economic crisis.

“But the thorn had followed in the area of technology and the internet, and when I started Flipter” says Salvador. is a system that tries to change the way we currently work on the web surveys, and is currently installed in Chile through the Start-Up Chile program. The idea is that the surveys, which are already used in multiple sites, can provide more details about the people who respond.

Currently many sites are for surveys, but none knows who responded – only “an Internet” or many of them. Flipter obtains data through Facebook or Twitter users who respond to the survey, and allows analysis with that information, knowing details such as age, gender, where the respondent lives, etc, without having to pregunt√ɬ°rselos directly.

The problem is that it requires the person who registers to vote to do so, which most likely act as a barrier to voting intentions.

“Yes brake, definitely. CNN now has perhaps 10,000 votes in their surveys. With our plugin, say that low in 50%. I prefer to have 5,000 votes to 10,000 votes real unreal, “said Salvador.

The idea of Salvador is that Flipter also works somewhat like a social network, where one can read the that make your friends, or people or institutions that choose to follow. It also aims to index all surveys to be findable by search engines, so if someone searches for an opinion about something, you can find a survey of Flipter as a result.

“We want to build a community that knows the value that they contribute their opinion, are also gaining in what sense: we are making information available to everyone. That is very clear when asking the record, we care about the privacy of information, have privacy settings on the site, the user has control of how much information it gives us, “he explains. The results of surveys Flipter can be viewed by any person, without having an account.

Business plan and platform

There is still no defined business plan. “We currently have funding from the government of Hong Kong (where they won an award for the idea), and Start-Up Chile. Right now we are looking to create a community and we plan to do better “premium accounts”, or sponsored surveys, but that is long term. Now we want to build the network, “says Salvador.

The idea is to close deals for the surveys used in media in Latin America, with Chile as a laboratory to test how well does the platform.

In itself, the platform is pretty well built, and surveys allow a high level of customization, allowing you to add images, links or videos to describe the options (to ask for example, which of these photos / videos do you prefer?) .

Similarly, the results can be seen represented by graphs, with a map showing the places where you said, the period of time were voting, the number of votes and gender of voters. You can also access a “detailed analysis”, which shows a table with all data.

Now, it remains to see how popular it can become a tool like this. While surveys are currently used a lot – with systems like PollDaddy or Twitpoll for example – the idea of giving some personal information may discourage many.

Link: Flipter

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