Futurology: Apple TV could become the set-top box from cable TV
Rumors about Apple’s plans to enter the television market do not stop. The new “track” comes from the Wall Street Journal, which says that the Cupertino company is in talks with cable TV operators in the U.S. to allow an Apple TV owners can use that box as the set-top box to television and other content.
Apparently there is still no agreement with any cable company in the country, possibly because this would leave Apple in an interesting position in the living of households, and would open the door for the company to the television market.
The plan would also imply that Apple has to convince people to buy an Apple TV instead of staying with the unit that delivered cable operators in the U.S. is leased for between $10 and $15 per month. An Apple TV costs $99.
To be effective this Rumor would imply that Apple is planning to sell its own TV, as many speculate , but it would take a less radical way, partnering with existing services. This also implies that a service like this would take forever to leave the United States, as Apple would have to negotiate with cable operators around the world to try to install your service in other countries.
Currently, Apple TV provides access to Internet video, but not delivering cable programming. In the last quarter, Apple sold 1.3 million of these devices.
– Apple’s new front in battle for TV (WSJ)