Google acquires Frommer, a travel guide company
Google bought the Frommer travel guides, published by John Wiley & Sons, ostensibly to provide better local data on their search results in the world. Recently, the company acquired the Zagat restaurant guide, which then joined Google+ and the results when you search restaurants in the U.S..
Frommer guides have information on hotels and resorts around the world. No one knows exactly how Google will integrate the service, and if the paper guides continue to exist, or if they’ll become online. You may also be merged with Zagat.
With this information, Google hopes to deter consumers from Facebook and Foursquare, for example, in their search for recommendations of places. Unlike these two companies, Google seems to get users to share their recommendations and comments on a place in your social network – at least not at the same level – so buying Guide is a quick way to make progress in this area .
Link: Google to buy Frommer’s brand from Wiley & Sons (WSJ)Tags: Frommer, Google, Guide, Tourism