Half of Netflix users leave the service if there is a similar alternative
Last year, prior to his service Netflix split into two (the DVD rental and movie streaming), the company conducted a survey among a group of users and 45% said they would be willing to get out of Netflix if your cable company would offer something similar.
This year, the survey was again made and now 51% of users would consider the option. There must be a lot of thought to conclude that the increase in prices (up 60%) is largely triggered the “discontent” of its subscribers, but many of them are tied voluntarily Netflix only because there is no alternative offer something really competitive. For now, his peers do not seem to be level.
According to David Tice of GfK Media, Netflix has built a very solid model worth emulating, and therefore will have to “fight even harder to sustain the loyalty of its users and its position as market leader.” The issue is that, as you said Tice, yet there is no other that has really stood up to Netflix, and for this reason is that many people prefer them, even with some reservations.
The survey was conducted in the United States, in a universe of 1,051 people between 13 and 54 years old.Movies, Netflix, Poll, Streaming, Subscription