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Posted by on Aug 1, 2012 in Internet |

Hotmail bye: The rise and fall of the postal service

Hotmail bye: The rise and fall of the postal service

announced yesterday the launch of its remodeled offering email, which will end the historical to 16 years after its creation. Although may be maintained or @ live, users will be invited to transfer to, until eventually all are transferred. Microsoft has not given a specific date for closing of, but is expected to happen within this year.

The brand, launched in 1996 by Sabeer Bhatia and Jack Smith and acquired the following year by Microsoft, was once dominant and gradually lost its appeal, with many migrating to other services, or leaving the @hotmail to receive spam and other uninteresting things. Today, the brand was like a dinosaur of the early days of internet, rather fondly remembered than seen as a service that would agree with the times.

The rise and success

Hotmail bye: The rise and fall of the postal service image 2

One of the first keys to success in Hotmail incios HTML is used to run on the web, so you did not need a client to receive mail. Was also available in multiple languages, making him for 1999 in the mail service more popular in the world with over 30 million active users.

Another key point was the integration with MSN Messenger, to create an account where it was necessary at first to have an email from Hotmail. The popularity of the Messenger as a chat system grew the number of users of Hotmail, which grew to 369 million users in 2010.

Competition from Gmail

One of the critical moments for Hotmail was the appearance of Gmail in 2004. The postal service was launched at the beginning with a storage capacity of 1 GB, well above between 2 MB and 4 MB Hotmail offered at the time.

Gmail was loaded with a “cool wave” spread from the Google brand: the engine was universally known in the web, and the open culture of the company as well. On the other hand, many who had a Hotmail account you used to chat with usernames like or decided to open a “serious consideration” in Gmail, Hotmail keeping almost exclusively for chat.

Hotmail had become in some way then in a service for teenagers more interested in chatting than sending emails, which ended up weighing him before serving as a professional email address.


The launch of was not the first attempt at renewal of Hotmail. In 2006, Microsoft tried to rename it to “Windows Live Mail”, but the renaming caused confusion among the beta-testers and the company decided to keep the name of Hotmail.

Microsoft made several renovations to the platform , speed, design, storage capacity, integration with SkyDrive and Office, among others, however, the service did not lose the image of “not serious” that was dragging.

The arrival of try to end it, and the choice of going directly renamed in this direction. The idea of using the Outlook name – a name known to the application to read mail, widely used in many offices worldwide – breaks with the old image and adolescent Hotmail, tinting it with a more professional brand.

Microsoft is kicking off a “new mail” and ending with Hotmail, but trying not to lose the 350 million registered users you have – but try to migrate them and convince them to use the Outlook account as your primary email.

It is difficult to change their email – to some extent, is like changing your phone number. Everyone knows where to find on the web, and change that direction can lead to lost contacts. However, a better experience could convince some to jump to a new alternative, as in the past from Hotmail to Gmail.

Microsoft launches to compete against Gmail
Introducing – Modern Email for the Next Billion Mailboxes (Outlook Blog)

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