IBM buys a company specializing in analysis of social network data
IBM is a company that moves slowly, like a giant, heavy, something he acquired when he became leader of corporate technology segment. But in this age of immediacy, perhaps the most promising plans can become obsolete if not move to the beat of the music today.
In 2010, IBM announced the acquisition of Coremetrics, a SaaS provider specializing in data collection and analysis of websites, Social Networks and mobile real-time.
This purchase was driven by the extensive knowledge that the company was the world of social media, something that IBM began to look favorably, especially his relationship with the housing data in the cloud.
Now, it was with Kenexa, a company that develops tools for analyzing large volumes of data generated by the interaction of users in social networks. With this second purchase, IBM aims to offer data solutions to its large corporate customers to make better decisions.
Kenexa has a presence in 21 countries, with 2,800 employees and a portfolio of 8,900 customers. The purchase will cost IBM $ 46 per share, making a total of U.S. $1,300 million.
Alistair Rennie, General Manager IBM social business said that “every company, in every business operation, is seeking to harness the power of social networks to transform the way we work, collaborate, and innovate over its competitors.”
IBM not only seeks to boost its corporate solutions such as WebSphere with these purchases but offer a link in the complex chain to segment Internet social better and find better business opportunities, at least until there are regulations that protect the privacy globally data users.
Link: IBM buys a firm analysis of social networks (ticbeat)Tags: Cloud Computing, IBM, metrics, Social Networks