In Latin America spent 26.1 hours on average online internet per month
Brazil is the country where people spend more time online, with 35.6 hours a month, nearly 10 hours more than the Latin American average of one standard, according to the study ” Future Digital Latin America 2013 “from ComScore. It is followed by Argentina with 24.1 hours, 21.5 hours with Peru, Chile and Colombia 19.5 hours to 18.9 hours.
Mexico appears in sixth place with 18.8 hours and then Venezuela, with average monthly 17.2 hours. According to the study, American Internet Users are relatively young, with 60% are between 15 and 34 years. Colombia and Venezuela have the highest proportion of young Internet users, where nearly 50% of them are under 25 years.
Between March 2012 and March 2013, the number of Latinos online increased 12%, reaching 147 million people. It is the region with the highest growth in the world in a year.
How does over time on the net? For 26.1 hours of sailing a Latin American average, they spend 10.32 on social networks, followed by 4.5 in web portals, 4.18 and 4.1 hours in entertainment services. The hours spent on Social Networks exceed the time devoted to these services in the United States (5.5 hours per month) and Europe (7.1 hours per month), and the global average of 5.8 hours.
By country, the social networking navigation looks like this:
- Brazil: 13.8 hours
- Argentina: 10.2 hours
- Peru: 8.3 hours
- Mexico: 7.3 hours
- Chile: 7.2 hours
Facebook is the social network that receives the most visitors, which also happens 94% of time spent on these networks. LinkedIn appears secondly and thirdly Twitter. Among those who have grown up for adoption, as listed Ask.fm and Pinterest.
The 91.9% of Latin Americans we connect through the PC, while only 5.6% accessed from mobile and 2.2% from tablets. The highest mobile traffic is in Mexico, where 9.4% is 3.5% phones and tablets. Followed by Chile with 8.2% and 1.4% smartphones tablets, and thirdly Argentina, with 5% from 1.4% from phones and tablets.
In any case, the mobile content consumption is growing, increasing from 2.7% of the total in March 2012 at 8.1% in March 2013.
The favorite mobile operating system is Android, except in Mexico, where he earns slightly iOS.
Although Mexico is marking the highest number of accesses from mobile devices, Chile has the highest proportion of connected via 3G, while others prefer the WiFi.
We leave the full study below, which contains several interesting facts worth reviewing.
Link: Future Digital Latin America 2013 (ComScore)Tags: Argentina, Brasil, Brazil, Chile, Colombia, Conectividad, Connectivity, Facebook, Internet, Latin America, Latinoamérica, Mexico, Redes Sociales, Social Networks, Users, Usuarios