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Posted by on May 23, 2012 in Gadgets |

Jonathan Ive says Apple is working on “the most important and best we’ve done”

Apple’s chief designer, Jonathan Ive, was knighted in today and interviewed extensively for the occasion by the Daily Telegraph, where he referred to his work at the company on the block and your life.

Asked what would be the product that he feels closer to him, I’ve answered that it was difficult to choose because “we are now working on something that feels like the most important and best work we’ve done, so of course I can not reveal” .

With that opened the door to endless speculation about which product might be, from 5 to iPhone TV.

Ive also referred to the importance he takes the at Apple, saying that everything is relevant. “It’s the ‘end of the bottom drawer’ – one could argue that people will never see it, and it is very difficult in a rational sense, describe why it is important, but it seems important. It is a way of showing people you care for the product you’re doing. I think we see ourselves with a civic responsibility to do so. It’s important. That’s right. It is very difficult to explain why, “said Ive.

The designer said he was very grateful to his father, a teacher who was “a very good craftsman,” who built furniture and pieces of silver. Ive said, he learned attention to detail and quality that then apply in their work.

Ive also explained more about the Apple design philosophy, emphasizing that the company seeks to “develop products that seem somehow inevitable. You leave with the feeling that is the only solution that makes sense. “

Link: interview Jonathan Ive: Apple’s design genius is British to the core (Telegraph)

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