Klout fix their algorithms with a necessary dose of reality
Klout is a company that measures your influence on Social Networks and provides a ranking of 1 to 100 according to data from sites like Twitter, Facebook, Google +, Foursquare, LinkedIn, Tumblr, Blogger, etc., cataloging how people interact with you share content based on certain themes, among many other algorithms.
What was the problem? That according Klout the world’s most influential person was Justin Bieber, who alone had reached the maximum score of 100 in the ranking while in contrast, the U.S. president, Barack Obama marked 92 and Warren Buffett, the third man richest in the world and constantly speaks of the quota policy marked 35 .
Because of this, the team began updating its Klout algorithm with 300 new variables, including many who recognized the importance of a person offline, as his Wikipedia page and information on LinkedIn. Based on this, Bieber dropped to 92 and Obama rose to 99 .
The service was launched in 2008 and while it has millions of registered users, has yet to reach the massive partly because users do not think the score will serve for much more than bragging to him. The company has tried to encourage their use by offering discounts on products and services to people with high rankings, but this dose of reality in their algorithms may be what is needed to stop being an eccentric tool for the most fanatical of measure influence in social networks and becomes a reference for understanding our place on the internet.
Link: Klout Revamps, Delivers Reality Check (Digits, WSJ)Tags: algorithm, influence, Klout, Social Networks