Microsoft and the “post-PC”
The concept of the “post-PC” has been controversial, perhaps because it was Steve Jobs who started using it in 2010 as a way to highlight the iPad and what he thought would come to the market of gadgets. A year ago, Microsoft claimed that what we faced was not the “post-PC” but the “PC era +” , but in the end, it could be the same.
The fact is that we face a scenario where desktop computers are no longer sold as before . During the first three months of 2013, 13.9% fewer PCs sold in 2012 according to IDC, and the number of handsets sold us back to what you could sell in 2009, according to Gartner.
Simply, people do not renew their teams ‘big’ with the same frequency as before, opting to keep up with smaller devices and laptops for everyday. The tablets and smartphones themselves are renewed more frequently, which is very interested in companies – if you change your smartphone each year, everyone will want to sell you what could be your next choice.
Microsoft is no exception and in recent years has made a maximum effort to be a mobile company. The change here involves virtually all the company’s products. We’re not talking about windows Phone launched and with it will remain quiet, but the twist is much deeper: Includes Office in the cloud on a subscription , so you can use it on any of your computers or portable, a boost to SkyDrive to sync everything you do on different computers, and to the incorporation of the Xbox brand and not as a console, but as a global entertainment platform that is present in Windows and Windows Phone.
Windows 8 was introduced last year with a design intended for mobile devices and touch. seemed more Android competition than anything else.
Here Microsoft is not wrong: Who are you racing you is not Apple, but Google. Just look at what is happening in companies that have traditionally operated only with Windows, Android being adopted not only in small sized tablets: HP launched an Android desktop computer , as well as Acer , Asus and even Intel, your partner inseparable, has made â€‹â€‹efforts to adapt its processors to be used in tablets with Android.
The desktop user
For Microsoft, radically change their logic is not an easy task. These are years of experience in stationary equipment which are locked into what people associate with the brand. On the other hand, millions of people still rely on Windows in their daily work, which does not necessarily require touch screens and laptops, but traditional software that is used on the desktop.
During the Build , much of the focus was on them, with a number of settings in windows 8.1 coming to make life easier for the user desktop is not yet ready to become fully mobile and want to continue to use a mouse and keyboard . Microsoft does not want to lose these loyal users who have been with for years, but acknowledges that his future is not in that market, but in the “post PC era”.
For a time will pass in a period of adaptation, in which we ourselves as users have to choose the platform that accommodates more and learn to live between systems. Today our Android phone can be our our tablet PC Windows and iOS, but the three ecosystems are struggling to opt for the three devices are the same operating system.
Microsoft no doubt is concentrated in this race and is playing his future in it.Tags: android, Build 2013, Microsoft, windows, windows 8.1