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Posted by on Sep 28, 2012 in Gadgets |

Neil Young reveals Pono, the player looking to dethrone the iPod

Neil Young reveals Pono, the player looking to dethrone the iPod

Maybe some do not know, but the singer Neil Young is on a crusade to improve the audio quality we hear now reduced due to MP3 compression generates . The musician gave a demonstration of on television in the United States, which is not just a player, but an ecosystem that includes a download store and a special technology to convert digital to analog audio maintaining quality is achieved in the study.

Unclear how the details of the new technology, but apparently good enough to convince studios like Warner Music, Universal Music and Sony Music, already expressed interest in the invention. According to Flea, bassist of the Red Hot Chili Peppers, “is not a vague thing you need for dog ears to notice the change. It’s a dramatic difference, “he told Rolling Stone.

Although no technical details were released about the player Pono, by images on TV can see that it has a simple design, with only three buttons on a screen at the top. Apparently has two headphone jacks, and reproduce music in a format to be called Studio Quality Sound (SQS).

Young said he has tried to contact Apple about their new audio format, and had even discussed the issue with Steve Jobs before his death, however, there seems to be that there will be collaboration with the company. Pono be launched in early 2013 in a variety of formats.

Link: Neil Young Pono Expands Digital-to-analog music service (Rolling Stone)

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