Purchase Logitech design company that was created thanks to Kickstarter
Logitech acquired the TT Design Labs, who managed financed through Kickstarter to receive more than $ 250,000 for the development of its accessories. The company now will be integrated into Logitech design teams, while two of the products already created ( TidyTilt and JustMount ) will be added to the product lines of the company.
Although Logitech has made a name in the world of Accessories and peripherals, the company is going through a difficult financial time, presenting an operating loss of $ 180 million in the last quarter, which is why discontinued certain product lines, as peripherals for video game consoles and audio docks.
Several companies have excelled thanks to Kickstarter, allowing them to compete with large companies directly with their products. Acquisitions like this are rather rare, but show at least that Logitech is paying attention to those who are innovating in their market.
Link: From Kickstarter to Logitech (Logitech)Tags: Accesorios, Accessories, compra, Logitech, purchase, TT Design Labs