Salesforce buy Buddy Media to expand supply of business services in the cloud
Patent war, browser wars and war clouds now. Yes, because it is the enterprise software company Salesforce made the purchase Buddy Media, a marketing agency. The purchase was made in the amount of $ 689 million. Among the thousands of customers available to the marketing agency are great as Mattel, L’Oreal, Ford and HP.
This purchase comes a day before Larry Ellison, Oracle founder and president of strategy made public his company to begin offering services in the cloud. Salesforce aims to make competition in this area. Earlier, the firm had purchased the services of Radian for $ 275 million.
It is estimated that the operation is realized during the third fiscal trismestre Salesforce, which ends on October 31. Similarly, Marc Benioff, CEO of the company highlighted the growing importance of social media marketing, where he also added that marketing spend will overtake spending on information in the next 5 years, so marketing services in the cloud help better capitalize this opportunity.
While the announcement of this purchase was expected in the market, it was estimated that the purchase price easily reach USD $ 800 thousand.Buddy Media, cloud, larry elluson, Marc Benioff, marketing, Oracle, Salesforce, viture