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Posted by on Jun 11, 2013 in Companies |

So is the music streaming market that Apple now wants to enter

So is the music streaming market that Apple now wants to enter

(CC) Johan Larsson

announced yesterday a new music service, iTunes Radio , which consist of access to the catalog of music that Apple provides a similar manner to services like or Spotify. So, if you use free advertising should listen occasionally, and if you pay, you do not have these drawbacks.

The streaming music market in the U.S. today is dominated entirely by Pandora , with 200 million registered users and 70 million active users, followed by with 24 million active users, and service in the U.S. grew faster. UU. last year, iHeartRadio, which recently surpassed the 30 million registered users (so we assume that the percentage of active users should be much less), twice he had in 2012.

According to Nielsen the largest company audience measurement United States, the users of these services 22,000 million songs heard so far this year, and as expected, the majority of users streaming music performed preferably from their smartphones, and download music to your computer preferably.

The interesting thing is when you look at the fidelity of mobile applications users of various services, because if it is a market dominated by Pandora, users of this service have no problem also use Spotify, iHeartRadio, Slacker Radio or Rhapsody . For example, one third of Pandora users also use Spotify on their phones.

So is the music streaming market that Apple now wants to enter image 2

Link: Streaming Music Strikes a Chord With Consumers (Nielsen)

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