Spanish football in the first place in the use of social media
Last week, we learned that the English Premier League is gradually updated on the use of Social Media to their advantage. But what about the other football leagues in the world-class? It is difficult to answer: The Spanish football League, also known as simply La Liga, took the lead when it comes to statistics.
Although, of course, is also provided that in the league play for Barcelona and Real Madrid, two teams that, beyond its impact on the field, have become a kind of fashion thanks to the first results, and the second astronomical signings. And as in the tournament standings are the results of “a league of two teams,” at least in terms of followers on Facebook and Twitter: Barcelona reach 31 million followers on Facebook and Twitter 5 million, while Real Madrid has 28 million followers on Facebook and 4.7 on Twitter. And those numbers get even more galactic knowing that no other team adds 500,000 fans from both social networks.
Meanwhile, Liga has an index of 74 Klout, something over 70 of the Premiership. And if it’s followers on Twitter, @ PremierLeague account of its 209,000 fans can not cope with the 270,000 of the @ LigaBBVA.
And if it comes to Twitter, Kaka is the first elite athlete whose account totals more than 10 million followers, followed closely by Cristiano Ronaldo with 9.9 million, something that is curious given the preponderance of both players in the Real Madrid last season: a record-breaking goals in a season (even though it was not enough to be the scorer), and the other just started and spent more time on the bench and nursing rather than the rectangle green. Meanwhile, top players but also less media like David Villa, Carles Puyol, Xabi Alonso and Andres Iniesta added a million Twitter followers each.
Although data from the Liga in social media makers are also aware of what has become Spanish football in recent years: only two teams competing and the other 18 playing your tournament apart in a modern and empowered to Scottish Football League.
Link: Spanish Soccer Scores a Goal on Social Media (Mashable)Tags: Barcelona, Cristiano Ronaldo, Facebook, Kaka, Real Madrid, Social Media, Spanish football, Twitter