Steve Ballmer says that begins “a new era” for Microsoft
Microsoft is a few days of launch Windows 8, an operating system designed for touch screens, set to premiere in the RT Surface tablet, the company’s first foray into this type of hardware. “This is a significant change. Impact the way we manage the business as we develop new experiences, and how we market products for both consumers and businesses, “said Ballmer.
The CEO insisted that Microsoft will continue to work with its traditional partners in the world of PCs, tablets and phones, but the company’s objectives is to create your own hardware “premium”.
“There will be times that we will build specific devices for specific purposes. In all our work with partners and in our own devices, we will focus relentlessly on delivering pleasant and seamless experience between hardware, software and services, “Ballmer said.
For now, Microsoft has the Xbox, Kinect and Surface as their hardware works great, although it is unclear whether these efforts will expand in the future, although Ballmer’s words indicate so. Multiple rumors have pointed to a smartphone manufactured by the company’s Windows Phone 8, for example.
Ballmer said that in the future, Microsoft will focus on developing new equipment “that have increasingly used natural forms, including touch, gesture and voice.” The company will also try to “firmly establish a platform” around Windows, on the PC, tablet, smartphone, and cloud servers.
“It really is a new era for Microsoft. We see a number of unprecedented opportunities for both this year and in the long term. I could not be more excited and optimistic, “said Ballmer.
Windows 8 and RT Surface tablet will go on sale on October 26.Microsoft, Steve Ballmer, Surface