Study indicates that the closure of Megaupload would have affected the cinema box office
Closing Megaupload definitely proved to be a triumph for the MPAA (Motion Picture Association of America) in their quest to detenter piracy, but apparently the effects of this closure have not been as significant in terms of money paid at the ticket office of the cinemas.
According to paper published by Peukert and Jorg Christian Claussen, from January to date have been some interesting changes in the behavior of people attending theaters. The Study was based on 1344 statistics in 49 countries over five years, and concluded that since the closure of Megaupload, the gains from decreased overall box office.
Yes, there are some nuances in numbers. Mainly, the films considered “large” (exhibited in at least 500 rooms), did increase their profits at the time of cutting tickets, but by contrast, medium or small productions are the trendsetters and the overall study results. The theory is that this is due to word of mouth among consumers, an effective method of promoting films moderate budgets, but has no more relevance in big major studio productions.
The study also considers factors such as internet penetration, inflation, Megaupload and popularity in different countries. Now, beyond that overall site closure of Kim Dotcom do that industry profits are lower, while the big blockbusters are not subjected to these effects in the MPAA hardly are going to really hurt.
Link: Megaupload Shutdown Hurt Box Office Revenues (Torrent Freak)Tags: Cinema, Hollywood, Income, Meaupload, MPAA, Study, ticket office