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Posted by on Jul 27, 2012 in Companies |

Surface Microsoft admits that might alienate its partners

Surface Microsoft admits that might alienate its partners

CEO Steve Ballmer has been very careful to ensure that your new tablet, the Surface is not a direct competition to other of computers, but it is a “reference computer” will not decline relavancia of the companies that make other teams.

Microsoft’s foray into making its own hardware for Windows has fairly predictable consequences, but sometimes the only way a company is … they are supported through official papers. Thus, in the annual report filed with the Securities and Exchange Commission (SEC) in the U.S., Microsoft acknowledged that the launch of may weaken support for Windows from Microsoft partners in the PC industry.

“Our devices compete with Surface products made by our manufacturing partners, which may affect your commitment to our platform,” wrote the company.

This is a very important risk it is taking Microsoft: Competing with who your customers (buy the software) is a sensitive issue, and that was also discussed enough in the case of Motorola’s purchase by Google , being unsure that the company could promote this company teams with better integration with Android, at the expense of others.

Anyway, at least Microsoft is aware that this is a significant risk in the strategy to be followed with Surface, and assume that plans will have to face it.

Link: Microsoft admits Risk in tablet plans (NYTimes)

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