The English Premier League is updated on the social networking world
Since its inception in the early nineties, the English Premier League, Major League Soccer England rose to become one of the best leagues in the world and attracts more fans, both in their country of origin and the rest of the world. Names such as Liverpool, Manchester United and Manchester City are common phrase for all football fans and for both but that does not have in their names.
However, even with his popularity in the world, the English Premier League had no Social Media participation at the level of importance. But that began to change in the season just ended and it was like Manchester City did champions after many years (and a good injection of Arab money, it must be said), although framed in a developed country like England, teams involved have not yet got into the field of social networks as you might expect.
In the words of Sean Walsh on Mashable, and before the EPL teams have been criticized for their reluctance to use social media as modern tools, and be in general use was completely outdated. Even worse when compared with the penetration in the social networks of other sports organizations at the same level as the NBA or the very Super Bowl.
But it seems that the team owners finally understood what had to be done, and began to act accordingly. In fact, Chelsea FC managed to break a record on Twitter related to a sporting event, as the party that drew Barcelona in the semifinals of the Champions League had a speed of more than 13,000 tweets per second, surpassing the previous record in hands of the Super Bowl this year. It may have been by the party as he, or perhaps unusual and last goal from Fernando Torres that sparked the madness. Probably something you had to see.
More numbers: during the last season of the EPL teams totaled 17 million new followers on Facebook, for a total of over 60. On Twitter, followers of the English elite teams increased by 126%, Manchester City has partnered with YouTube to further integrate the fans of the team (one that is more swollen in the country), and Liverpool promotional campaigns through Pinterest.
What the humble Queens Park Rangers is even more remarkable: the team owner asked his fans via Twitter about future contracts that would like to see on your computer, while the player Joey Barton usually uses service promotional tweets. As an example, to apologize for his stupid removal in the final match against Manchester City, which saw half the team faced rival because of some small kicks worthy of a “follow, follow.”
Link: English Premier League: Season The Social Media (Mashable)Tags: England, English Premier League, Facebook, football, Social Media, swollen, Twitter