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Posted by on Jun 4, 2012 in Entertainment |

The “war for Living” and the Xbox 360

It’s called “war for living” the attempt of various manufacturers of televisions, set-top boxes, cable and to win the attention of the room, a gathering space around the TV. This is a very attractive because people spend much time there, and consumption is often shared among several – families who watch movies, friends they see a football game, etc.. It is also often invest a significant amount to improve this place, with audio systems, a good screen TV, a comfortable chair, and of course a great deal of content to view.

The cable TV is what has dominated in recent years regarding the supply of content, but its dominance is being threatened by alternatives that leverage the Internet to deliver alternatives. Thus, the TV manufacturers have appeared offering so-called “Smart TV” or smart TVs that connect to the network and offer different content services such as Netflix, Hulu or YouTube. Some have also experimented with ways of controlling, integrating gestures and voice commands.

There are also a number of “boxes” like Boxee or Apple TV that seek to transform the TV into an intelligent, giving access to more content and allowing some special functions, such as AirPlay on the Apple device.

Meanwhile, some cable channels have begun to offer their content outside the cable, as offering additional programming which can be accessed through the browser, smartphones, tablets, PCs or TVs in them. Such is the case of HBO Go , for example, that allows access to the channel’s programming from any device. Rumors say it will also come to Nintendo consoles, while also would be appearing on the Xbox at some point .


Perhaps the most unexpected player but also stronger in this battle are the consoles. Gradually they have earned a place in the halls of millions of households, and the idea is not just being an accessory to the TV where playing video games, but take advantage of the many capabilities to change and improve the way we view TV.

According to a Forrester study published this month in the United States there are 32 million households where online video is from a TV. Of these, 18.4 million see you using a game console, most of them, an Xbox 360. “Nothing else comes close, or Internet-connected TVs – which are selling well but poorly connected – not boxes like Roku or Apple TV,” said James McQuivey’s blog consultant.

With 67.2 million consoles sold worldwide to April this year, the surpasses its rival, the (with 63 million units sold in March 2012).

What about the Nintendo Wii? While more than 95 million records sold, the Wii offers far fewer options to turn your TV into a center for and series. Although it has applications such as Netflix, Nintendo does not have systems like Xbox Live or Playstation Entertainment Network (PEN) – remains to be seen if any of this will change with the onset of WiiU, expected tomorrow at E3.

What explains the success of the Xbox? The development of the consoles in the world of TV was almost like a natural step. For Sony, it was a way to integrate its movie studio, his television, and music label in one place and offer it to customers.

Microsoft did not have the same integration, however, has worked to integrate content from different locations and providing an interesting experience for the end user. The console allows you to view TV channels, movies, and now freely surf the web .

The Xbox also lets you transform your TV via Kinect, receiving voice instructions in addition to managing the interface with gestures, and will include soon a system like Apple’s AirPlay , which allows playback of content from different devices. SmartGlass called, the system is more open than what is offered in Apple – works with Windows 8, IOS and Android – and delivers extra options, such as giving additional controls for certain games (WiiU style), or additional information when viewing a program television.

An Xbox can be found on the market with a Kinect for about USD $ 220 (or for just $ 99 in the United States under a contract of Xbox Live 2 years), which also makes it convenient about what it would cost a or an extra box will not let you play. Perhaps the only downside is that it plays Blu-ray (as it does the PlayStation 3).

Anyway, Microsoft seems habérsela played for a better user experience, so far may not offer or cable companies, and TV manufacturers. Tonight Sony give his lecture at E3, but the barrier to be overcome, if you want to follow the path of the Xbox, is very high.

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