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Posted by on Dec 10, 2012 in Entertainment |

Trent Reznor with Beats launch a new streaming music service

Trent Reznor with Beats launch a new streaming music service

(C) Rob Sheridan

The lead singer of Nine Inch Nails, Trent Reznor, announced earlier this year that he would associate with the company Electronics, makers of the line of headphones Beats by Dre, to create a project altogether unknown. Until today.

This is because Reznor announced in an interview with The New Yorker magazine that he was planning to launch a new music service in early 2013, tentatively named ‘Daisy’, which aims to compete with similar services like Spotify or Pandora.

What would be the difference with them? Reznor service that would offer a musical selection experts gathered by curators. “It’s like having your own advisor when you buy a disc to a music store, you know what you want but you can also suggest things you do not know,” said the singer of ‘Closer’.

Reznor said would use mathematical algorithms to suggest music to the user, but also “present options based in part on suggestions made by experts on the matter, with a platform on the machine and the human can more closely,” said Reznor.

Link: Trent Reznor to launch music streaming service In partnership with Beats by Dre (The Verge)

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