Assess the receptivity of a strategy marketing online requires certain evaluation on the main variables of a social network. To achieve this objective, the KPI, also known as performance indicators. If you want to know what are the most important performance indicators or KPIs in social networks, continue reading.
KPIs are a series of metrics that offers safe, objective, simple and reliable information. Unlike traditional quantification methods.
Multiple companies make use of the analytics tools to quantify the most important results of their advertising campaigns.
What is a KPI and what are they for in social media and marketing?
Companies want to get the most out of their marketing strategies. To meet that goal, KPIs come into play. What is a KPI and what is it for in social media and marketing? In English, KPI stands for “Key Performance Indicator”, which translates as “Key performance indicators”. They are measurement units used to analyze the progress, performance and impact of the objectives of a campaign, during regular periods.
KPIs are applicable in any area, since its function is to synthesize the information resulting from the actions of a business. Traditional channels were tedious and complex. However, through the performance indicators, determining, objective and relevant data can be located.
The purpose of indicators of performance, or KPI, is to offer a global vision of a specific job. It allows to detail which are the aspects to improve the project and make efficient decisions that allows the company to take a better course in the future.
KPI metrics offer multiple benefits, including:
- Collect useful data for the company or project.
- Take objective measurements based on such information.
- Study the effects of the actions taken, along with the means that were used for its execution.
- Make comparisons between strategies to plot better campaigns.
- Make better decisions in upcoming jobs.
List of the most important KPIs of your social media marketing strategies
Companies base their future actions on the results they get from their campaigns. Since the indicators of performance they emit objective and quality information, they become essential data for the growth of the project. For this reason, we offer you a list of the most important KPIs of your social media marketing strategies.
First of all, you have to remember that every KPI is different, so its variants focus on different values. However, each performance indicator must meet certain parameters to achieve the best results.
The characteristics that a Key Performance Indicator should have are:
Based on these characteristics, the values to take into account to analyze with performance indicators. It should be noted that each strategy is different, so it will be necessary to use the KPI types suitable for each specific scenario.
We explain the types of indicators below:
They are indicators oriented to the sales and billing area of a company or project, with respect to a specific product or service.
It seeks to monitor various data, among which are:
- The satisfaction the client’s.
- Commitment from the workers.
- Total products sold.
They are used for calculate optimization level that exists in the various levels of a company.
Metrics are responsible for obtaining data on:
- The increase productivity.
- Improvement of quality.
- Reduction of errors.
It seeks to measure the impact of advertising strategies or campaigns on social networks. In this way, you can determine which are the strategy strengths, and what aspects are necessary to improve.
The metric is mainly composed of the number of interactions:
- Number of comments.
- Number of shared.
- Number of mentions.
- Number of followers.
- Number of subscriptions.
The best online tools to measure the performance indicators of your campaigns
The data are obtained through specialized tools in the analysis of performance indicators. On the Internet you can find various platforms with this function, both free and paid.
For this reason, we recommend the best online tools to measure the performance indicators of your campaigns:
It is a platform that offers a variety of detailed analysis on user behavior with respect to a website. In addition, it allows you to create personalized reports with the data obtained. With Google Analytics, you make the future actions of your campaigns more organic and efficient. On the other hand, allows you to measure the impact of your account on social networks, the level of dissemination in terms of content and conversations generated by the marketing strategy.
It is an online tool that allows you to efficiently control your SEO strategies. With sistrix, you can perform detailed analysis on the operation of the keywords used. The platform also allows you to make a weekly evaluation of your marketing strategy or content campaign in social networks. By this means, you obtain greater control over your web positioning.
It is a professional online marketing platform, used to carry out market research and comparative analysis with the competition. Indicate which are the best keywords to use, based on the highest number of searches in your area. You can also determine which are the most effective advertisements and which aspects make the project more profitable.
It is a widely known digital tool among Community Managers. Allows you to monitor the impact of your content on social networks, as well as the possibility of scheduling publications. Each social network offers interesting metrics, which you can collect using the analytics function offered by the platform. Hootsuite.
With Hootsuite you can manage multiple social media accounts, such as Instagram, Twitter, Facebook, Vimeo, Tumblr, among others. In addition, analytics reports arrive directly by email after each week.
If you have any questions, leave them in the comments, we will answer you as soon as possible, and it will surely be of great help to more members of the community. Thank you! 😉