Platforms evolve according to lthe interests of the users. The development of new tools that improve the facilities for dynamically monetize work, will appear as companies and content creators need to better position themselves among their audience.
Nowadays it is important to establish links between companies and people with influence on social networks, with the aim of building a perception of closeness with people.
In this case, Instagram adds quite usable functions in that sense. For this reason, we want to explain in depth what the content and brand partners on Instagram, its importance and how to take advantage of this feature.
What is branded content and what is it for on Instagram?
This is a function that professionalizes collaborations between users and brands. Business relationships are more accepted when they have proof that ensures that there are no shady or too informal factors in the promotion and sale of a product. The content and brand partners in Instagram it works for that. Protection for trademarks is guaranteed with this built-in function. Business partners can choose content creators for a pre-post collaboration.
This option sets a labor recognition parameter for accounts associated with brands. The operation of this tool would end with the decision of post content, but not without before reach an agreement between the creator and the business partner on all the details of the publication. If it’s a post in the feed, creators will have to click “Advanced settings”, and if it is in the stories, they will use the option “Link in a story.”
The next step would be to click “Label business partner” and we would proceed to the search for the brand name and choose it. This company must have configured your account as an Instagram business profile. If labeling with a particular company is difficult, you should contact them to receive the trade partner approval.
Brand partner What is it and why is it important to have one on Instagram?
With this function it will be noticeable when a content creator formally collaborates with a brand, because in the publications that have a label of business relationship, the sponsorship will appear in the post header.
The advantages of using the tool brand partner there are many, mainly for content creators who want professionalize your efforts on Instagram. The reason is that when establishing a commercial collaboration with a company, this function is also a kind of filter to clarify the number of followers real accounts. Brands can benefit too with this tool.
Yes one content creator account label a brand, the company may also monitor the statistics of that post. Therefore, you will have the possibility to find out directly about the remuneration that is can get. And of course, for the collaborations exposed without any kind of deception between content creator and company, common users of Instagram they may also know information about products who endorse the accounts they follow.
What are the requirements to make branded content and have a partner?
There is a downside to this tool for most users. This function can only be used by accounts that have Instagram verification, availability is suitable for anyone who has achieved the blue badge on their verified profile. However, if Instagram decides to extend this condition later, the necessary thing would be to have a company profile and configure the tool by tapping “Brand content approval” and selecting approved partners.
Tips to identify a good business partner on Instagram to grow your account
If you have plans to grow your account on Instagram, and you have some doubts about how to proceed with a business partner, and what to consider to make it a good decision, you are in the right place.
Here are some tips in this regard:
Set a concrete goal
It agrees be clear about what the proposal is and establish a perception of success before negotiating with a business partner. Ask yourself questions like: What could we contribute that is meaningful and different? o What are we looking for when proposing a certain collaboration? This would be of great help to avoid doubts.
Compatibility with your identity
Without a doubt, marketing strategies they are more effective when the two parties have similarities and interests in common. And those kinds of details are noticed by followers. When looking for a good business partner, it doesn’t hurt to keep this factor in mind, which can be very beneficial.
Build a lasting relationship
The extent of a collaboration means trust and it is a guarantee of good relations. That fact can wake up interest in other business partners. In addition, having insured a collaborator to create content is always a privilege.
If you have any questions, leave them in the comments, we will answer you as soon as possible, and it will surely be of great help to more members of the community. Thank you! 😉