Clean Your Brand Image in RRSS  Step by Step Guide ▷ 2020

Social networks have become the main alternative for most users to be able to promote your brand, products and services, all this thanks to the great scope of each of these platforms. However, being able to have a Good reputation in it it is not an easy task.

Keep in mind that most of the people who perform buy online or contact a company Through the network, it does so according to its reputation. And is that said Online Reputation it is the image of the company, person or brand on the Internet, so it is essential to take care of it.

But, it is not a secret for anyone that on many occasions they can come up with some problems with some clients that causes that give you a bad rating or give you a negative reputation, which becomes a problem for your image. That is why in this post we are going to explain a little more How can you solve these negative crises on your social networks?.

Why is it important to maintain a good reputation for your brand on the Internet?

Why is it important to maintain a good reputation for your brand on the Internet?

The main reason why most people decide to do a buy online or hire a company to perform a service online, it is because previously they have taken a few minutes to verify the seller’s profiler, this way they can see the review of it as well as the positive and negative comments from previous customers, paying close attention to those negative comments to the brand or company.

And is that online reputation has become one of the most important intangible assets for any online seller, because with just one negative comment in your review can generate that Consumers do not choose to purchase your offers, services, promotions, products, among others.

It can be said that two out of three people Verify the reliability of the seller before making any type of contract or purchase over the Internet. So have a good image vis-à-vis consumers can translate into high levels of sales and reliability.

This means, what to take care of the internet image is one of the most important aspects for everything seller, especially with the arrival of social networks where reputation marketing is becoming increasingly important to buyers. For this the seller must be reliable, attentive and accurate, where you should communicate to your customers all your achievements and activities carried out that allows them to achieve greater credibility with consumers who are approaching your products or services.

Egosurfing How to use it to know what they say about my brand on the Internet?

Egosurfing How to use it to know what they say about my brand on the Internet?

Surely the term of egosurfing It does not seem known to you or you do not know what it means, but the truth of all this is that there is a good chance that at some point in your life you have done use of egosurfing, ego searching or vanity searching without really knowing what it is. And this is not more than those actions you take on the Internet when you search for yourself on the web, in search engines like those of Google or Yahoo, this in order to know that appears from you on the web.

Being able to perform this function is very simple, you just have to go to the google search bar and there put your first and last name or the name of your brand. In this way, you will have the opportunity to know the image you have on the Internet, which has been created by yourself through your profiles in the different social networks that I manage, accompanied by what others have posted about you or your brand.

Thanks to the results obtained through this tool, you will have the opportunity to know who you are on the web. All this will allow you take the necessary measures according to the results obtained. Keep in mind that when you write your first and last name or the name of your company you will get information from your social media profiles, blog, from other people’s social media, so that it is essential that you analyze each of them.

Once the information has been analyzed, you can eliminate all those that do not suit you, for this you simply have to go to the social network that contains it and delete it. If the information is shared by a friend or relative you can contact them to ask you to delete it. But in such a case that this is published by third parties, then you can resort to ARCO rights and request the cancellation of said publications.

Keep in mind that keeping a Good reputation at all times is very important, since from that your digital identity will depend, especially if you have a online business where buyers only search reliable sellers with an excellent reputation.

Learn step by step how to solve a negative reputation crisis on social networks

Learn step by step how to solve a negative reputation crisis on social networks

If for any reason you are going through a negative reputation crisis on your social networks it is very important that you are very clear about how to handle this situation. Keep in mind that this can end completely damaging your business on the network, since one bad reputation just can remove all those customers who are interested in your products or services.

That is why below we show you step by step how to solve these negative reputation crises:

Carry out an analysis and monitoring of the situation

The first thing you should do is analyze the origin and reasons what have led to this reputation crisis is generated, for this you can use the different tools of monitoring that exist on the web. They will allow you to know all those negative comments that have tarnished your brand or company. All this will allow you to know what the reasons for this happiness have been rating and if you have a chance to respond or it was just fair.

Make a reduction

In this case, you must respond as quickly as possible so that you can clarify what has happened, in which case it is unfair said rating you must express it Y explain your version to future clients who want to make a purchase.

Evaluate all possible ranges

The following will be set the ranges according to their importance, potential and severity of what is happening. Keep in mind that in these cases the only thing that really matters is that you can clarify the situation.


Now you must try neutralize the most common cases and especially you should try to complement the crises that are more serious and what can help you solve the problem.

Get a review

Once you have detected all the problem, the next thing will be to do a review to see where you have failed. To do this, you must analyze each of the processes made in said business and know what were the mistakes you made for said buyer to have made the decision to rate you negative before others.


Having done all of the above, now you must understand everything that has happened and correct what has failed. Keep in mind that all this learning you must apply it so that you do not make the same mistake again, it is not the same to have one negative rating and justify to have two or more sanctions by customers.

Therefore, you must improve everything that as necessary and implement everybody the corresponding changes that allow you to have better control and handling from your business, thus avoiding fall into new reputation crises that may affect you in the future.

If you have any questions, leave them in the comments, we will answer you as soon as possible, and it will surely be of great help to more members of the community. Thank you! 😉

You may be interested:

Rate this post

Leave a Comment