Company Analytics on LinkedIn  What is it? + Features ▷ 2020

The LinkedIn analytics for company pages is a very important function when you want to grow the popularity of the website on said platform.

To achieve this goal, you need to know what its advantages are and why it is important to use these types of tools.. The answers and all the information related to this topic can be found in the following paragraphs.

In addition, you can benefit when you read about the essential KPIs for your company and when we talk about the sections and functions that this tool has. You will be able to know what are the best alternatives to LinkedIn analytics.

What is LinkedIn Analytics for Business and what is it for?

It is a tool that offers the platform for know different metrics about the behavior of visitors every time enter the company page that is created on LinkedIn. In this way, it is possible to know if the chosen marketing strategy is efficient in relation to the competition and with the objectives set.

If you want to know the advantages it has, keep reading below:

Advantage

Advantage

Among the most outstanding advantages that this tool has, we can mention:

  • It can know the results immediately obtained from the actions carried out by the company.
  • It allows correct deviations that were generated due to errors in the implementation of objectives in the marketing plan.
  • Improve brand positioning, since the tastes and behavior of the market are more accurately known.
  • It manages to increase the efficiency of economic resources. This is due to the fact that the data that allow investing the optimal amount of money to make advertisements or for any other action related to improving the image of the brand is known.
  • Constantly detect business opportunities, due to the knowledge obtained from the market’s interest in the products offered by the company.
  • It allows to project sustained growth in the future because you can more accurately predict the behavior of consumers.

Why is it important to use LinkedIn Company Page analytics?

Why is it important to use LinkedIn Company Page analytics?

It is important to use analytics for LinkedIn Company Pages because allows to know the interaction between consumers and publications carried out by the company. In addition, it provides information with great accuracy on the habits of use and the tastes that buyer personas have. But this is not the only thing that the LinkedIn analytics tool offers.

It also offers the possibility of knowing the return on investments made by the company to execute the strategies of marketing. By last, you can quickly find out what are the interests and opinions of the target market about the brand.

Essential KPIs for companies. Which are the most important?

The analytical tool What does it offer Internet allows you to know different metrics about the audience you are targeting your marketing campaign.

If you want to know which are the most important KPIs, we will show you below:

Interaction with publications

This is one of the KPIs there are in the analytics of LinkedIn. For this reason, you should be attentive to the parameters that this metric gives you, which shows you the views your posts had and how many clicks they generated. In addition, you will be able to know the number of recommendations, comments and the number of times your post was shared.

All of this will help you you can quickly find the likes of your audience. Therefore, you can improve those posts that are not related to the behavior required by people and also continue to delve into the topics in those who like to interact with your followers.

Take a look at the following metrics:

  • I like.
  • Comments.
  • Shared.
  • Clicks, depending on the publication.
  • Impressions

Behavior patterns

With this metric you will be able to know what is the pattern of clicks that visitors make when they are on your company page on LinkedIn. In this way, you will know precisely which are the hottest areas that the web has, making it much easier to understand from the point of view of a visitor.

This will allow you to better choose the areas in which you can incorporate information that produces empathy with your audience and thus obtain better income. In addition, you will be able to know what the navigation flow is, where there are funnels and what are the reasons why the bounces occur.

Pay attention to these KPIs:

  • Filter by likes: you look for the ideas, emotions, feelings, images and people that your visitors.
  • Too you can see why your ad is being more effective, thus achieving a greater reach of your advertising.

Characteristics and habits

When you need to know the habits of your audience and the demographic, personal and occupation characteristics that the same, you will need to study the metrics that are related to all the information it gives you LinkedIn.

With this data, you will be able to better understand what issues mobilize people and how you could get closer to them:

performance

So you can know what the benefits of the campaign and marketing strategies you had on LinkedIn, you will need to perform a calculation that allows you to accurately obtain the return on investment. In this way you will be able to know if you have spent more money or will need to continue investing to achieve the desired objectives.

You will have to consider the following metrics in this type of analysis:

  • ROI, return of investment.
  • CPA, cost per acquisition.
  • CPL, cost per lead.
  • Conversion o number of visitors who met the objective of the campaign.
  • CTR, number of clicks in total impressions.

Features and sections of business analytics How is the data divided?

The sections into which LinkedIn analytics for Company Pages is divided are:

Exercise

In this section you will find the measurement of performance of your posts in the last 24 hours. In this way, you will be able to know the type of users to whom it was directed, the number of clicks that were carried out and the number of times the members of the social network they interacted with the post.

In addition, you will be able to find information about the users who signed up to a subscription by means of publication. And finally, you can know the trends that have the actions you perform in the audience.

Followers

With this part of the analytics of pages for companies of LinkedIn you will be able to know data referring to the followers who interacted with your publications. You will be able to demographic information, what type of tasks they perform, positions they hold and level of professional experience that people interested in your posts have. With this information you will be able to more easily direct the actions of marketing what do you do in LinkedIn.

Views

If what you are looking for is to know the number of times your company page was seen by members of LinkedIn, you must use this section of the analytics. You will be able to find a division that will be destined to visits to your site and unique usersThe latter being the number of people who entered your website without taking into account the multiple accesses they made. That is, if a member visited your page two or more times, the analytics will consider them as a single visitor.

This will help determine the level of interest the audience has regarding the topics your posts contain. In this way you can correct or increase the type of information you upload to the platform according to this parameter.

List of the best external tools for analyzing data on LinkedIn

When you need know data and behaviors that your followers have on LinkedIn, you can also use tools external to the platform.

We will show you below the best analytical websites so that you can work with metrics that help you grow your brand:

Hootsuite.com

Hootsuite

With this platform you can improve the relationship with your customers thanks to the different functions it offers to understand their behavior. It is considered one of the best tools that exist to keep track of the social media marketing plan.

It has a free version and payment plans in which you can include, not only LinkedIn, but also other RRSS. In addition, you will have the possibility of accessing online courses so that you can perfect your techniques related to continuous improvement in your publications.

Buffer.com

Like the previous platform, Buffer is one of the best tools for understand the behavior and tastes of buyer personas. It has a free 14-day trial in which you will not have to enter the payment information until the specified period is over.

The different tools that it has will allow you to combine publications on LinkedIn with other social networks, thus increasing the presence of your company in the target market. In addition, you will be able to have exact information on the most important metrics in real time.

Buzzsumo.com

BuzzSumo

This online tool is an excellent platform to know the follow-up and performance of publications that you do on your company site in LinkedIn. You will have the possibility to access different types of metrics that will help you, in real time, to reveal the truth about several important elements to save money and be more efficient. It is ideal for using LinkedIn and linking your user with other social networks, due to the large number of functions offered by this payment tool.

If you have any questions, leave them in the comments, we will answer you as soon as possible, and it will be of great help to more members of the community. Thank you! 😉

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