Become a trend Trending Topic on Twitter generates great benefits when you want to position a brand or a service you provide. To achieve this, you will have to consider what those advantages are and how the trending algorithm works.
This information can be found in the following paragraphs. In which we will also explain the points that the platform takes into account to turn a label into a trend.
But this is not all, you will also read about what a sponsored trend is and How you can create hashtags step by step to become a TT organically.
What are the benefits of becoming a Trending Topic on Twitter?
When you become Trending Topic On twitter you will obtain as main benefit the possibility of improving the construction of your personal brand. For this reason, you will help your marketing strategy to meet the objective that you have set in the social media plan. Further, you will increase the reach to future buyers because you will have greater visibility on Twitter. This is generated thanks to the algorithm of the social network that allows you to interact with hashtags that you have chosen to be a TT.
If you become one trending on Twitter in a positive way, users will empathize with your brand. Therefore, it will generate a very good psychological association between the target market and your product or service. Finally, every time you become Trending Topic you will help to have more audience reach in your account. This will help you to have a much cheaper sales channel than if you do it through other means. In addition, you can become a leader in your industry in less time.
How does the Twitter trending algorithm work?
The Twitter algorithm works directly on the timeline that appears in your account. That is, the platform decides, according to your tastes and interactions you had, which ones They will be the tweets that will appear first, regardless of whether they were recent or from a few hours ago. In this way, you can find out more easily what are the trends that exist according to the things that are happening.
Furthermore, the algorithm works based on the geographic location of the account. That is, there are Trending Topic for our country, which may be different from the ones that exist at the same time in the United States. But this does not imply that they exist world trends, which occur when all users of the Twitter they use the same labels. By last, Twitter’s algorithm rewards (or gives more importance) to new hashtags. For this reason, this type of trend is constantly changing.
You must bear in mind that this does not mean that old labels cannot be trending again, since to be new they will have to exceed the number of uses of the old labels. You should not forget that the algorithm also takes into account the time slot. This means that it analyzes the number of users who used the tag and the number of tweets that were generated during those times.
Promoted trends are payment tools offered by Twitter so that your brand or user account appears in the tab Trends for you from the section To explore on the home screen. Members will find you first or second. Every time a person clicks on these types of trends you will see a tweet promoted by the advertiser and the number of times it was spoken of that topic on the social network. In this way the user can interact just as it does with the other trends.
Learn step by step how to become a Trending Topic organically on Twitter
To become a TT organically on Twitter you will have to do the following step by step:
Create a unique Hashstag
As we told you before the Twitter algorithm prefer the new labels to the old ones. This means that users can be aware of the situations that occur at a certain time.
For create a hashtag unique it is necessary that you take into account that in a sentence of two or three words you will have to involve benefits, particular situations or any other feeling that cause positive impacts on your audience. You should not forget that humor is a good resource that you can use to create empathy on Twitter.
Choose the moment well
It will be useless if you have a unique label and launch it in Twitter at a time that is not right. For this reason, you will have to be cautious and choose the ideal context to use the hashtag. You can do this if you analyze trends, information related to your brand and any other data that you can take in your favor to benefit your homework.
A very useful technique that you should keep in mind and use frequently is to share your tags on other social networks. This is done because each platform has users who have different tastes and talk about different topics, with a large part being members who repeat themselves on each one.
For this reason, every time a person sees a hashtag you created on Twitter and he finds it in another social network, he will understand psychologically that it is a good topic that should be shared among his contacts. In this way you will gain greater visibility in all RRSS and you will have many possibilities of being Trending Topic on Twitter.
Another thing that you We mentioned in the previous paragraphs is that the Twitter algorithm takes into account the schedule so that your publications are more effective. Therefore, you will have to keep in mind the time slot, the number of tweets you need and the number of users to become a Trending Topic.
The summary is as follows:
- From 4:00 a.m. to 10:00 a.m. are needed 1200 tweets and 500 users.
- From 10:00 a.m. to 4:00 p.m. necessary 1700 tweets and 734 users.
- Instead, from 4:00 p.m. to 10:00 p.m. it requires 1500 tweets and 811 users.
- If you want to post between 22:00 to 4:00. you will need to 1900 tweets and 923 users.
Motivate your followers
A good strategy is that you include in your hashtag instructions so that people who read it are motivated and can share them with their contacts. In this way, a trend is generated in the shortest possible time.
If you have any questions, leave them in the comments, we will answer you as soon as possible, and it will surely be of great help to more members of the community. Thank you! 😉