EGOSURFING  What is it? + How to do it right ▷ 2020

We are absolutely sure that when you finish reading this article that we have dedicated to addressing the egosurfing theme, you will agree with us that this is one of the most necessary and healthy practices on our Internet every day.

While it is true that millions of users have already practiced it on more than one occasion, it is also true that in most cases they do not know what useful that is egosurfing to better manage the image we project on the Internet.

That is why, before you put your name in the search bar, we recommend you read the content of our post today, so that you do it accompanied by all the information about the topic.

What is egosurfing on the Internet and what is this practice for?


If this is the first time you come across the term, you are probably already thinking that it is something like putting the ego to navigateAnd if you are with someone in the same situation, they may immediately agree with you.

Well, and without the intention of opening a debate on the correct translation of a word from another language, when we talk about egosurfing on the Internet, we are referring to a neologism that serves to designate the practice of to search for oneself on the Internet, with purposes far removed from digital narcissism.

The term, whose authorship belongs to Sean Carton, began to gain popularity after its appearance in 1995 in a magazine article Wired, specialized in technological issues. From that moment on, she has been closely linked to the world of the Internet, especially when talking about privacy, digital identity and online reputation.

That is why, as we have already hinted, and regardless of the sphere where you operate, egosurfing will help you to follow the digital footprint that you leave every time you pour an opinion or publish something using the Internet, which as you well know, once you do it it becomes public domain.

When you look at it that way, you will surely begin to practice egosurfing under an approach completely far from the trivial, since it will be helping you to keep your digital image away from harmful elements both in terms of personal as in what professional.

Why is it important to do egosurfing every so often?

Picking up the thread from where we left it in the previous chapter, it is convenient that from now on you worry a little more about knowing how are you perceived on the internet. Or what is the same to get used to practicing egosurfing every so often.

Taking into account that today the vast majority of us use the Internet, some more, some less, it can be said that we are all leaving a digital trail that can be followed by anyone who be interested in discovering aspects of our personality through it.

That is why if you get used to doing a search for yourself on a regular basis, you will be better able to effectively manage your digital identity, especially when it comes to clean your fingerprint of those aspects that you consider harmful to your online reputation.

There are plenty of reasons to do so, starting with professional ones. Put yourself in the place of HR recruiters, and you will understand why most of them use Internet searches to get a better idea of ​​the profile of applicants for new or vacant positions.

In addition to all the above, the practice of egosurfing can help you discover if your name is registered on sites that maybe you can’t even imagine, as is the case with some lists of telephone numbers obtained illegally, something that will undoubtedly be harmful to you.

Steps to do an effective egosurfing and know what is said about you on the Internet


Although to start with the practice of egosurfing it may be enough for you to write down your name and surname, placed in quotation marks in the search engine, there are also some forms and tools that help you to do the search more precisely and therefore faster.

You can also achieve it through a personalized search, which is the same as saying that you do it through private browsing. Doing so is not a thing of another world, since it is enough to go to “Tools” in the upper menu of Google, and once there select “Start private browsing

In addition, you can also use some tools availables, as well as putting any of the following tips into practice:

Use Google Alerts

The tool Google Alerts It allows you to program the search engine to constantly track your name on the Internet, and it sends you an email to notify you every time it gets something new where it appears. That for the specific case of egosurfing, because at the same time it allows you to receive alerts on any other topic that is of interest to you.

Make more precise searches

If you prefer to do it on your own and manually, it is advisable to include your name in the search bar with more detailed information. So you can, for example, place “Jesús Pérez” photographer. In this way the search engine will have less trouble finding you in the internet universe.

Not only Google counts

Keep in mind that your fingerprint is present in as many digital media as the amount of these you use or visit. So be sure to take a look at sites like Facebook or Linkedin, for example.

Use SEO tools

This is possible, and very useful, for those cases in which egosurfing is motivated by issues like you personal brand. As we are sure that if this is your case, you know what we are talking about, you can do the search by associating the brand with a keyword that distinguishes it from the rest.

How to control what is said about me on the Internet with egosurfing with ease?

It is quite likely that when you search for your name on the Internet, especially if you do not do reviews on a regular basis, from time to time you will come across some things that do not seem convenient to you. That is one of the reasons that make egosurfing a very useful practice when it comes to channeling towards the positive ground the things that are said about you when someone inquires about them.

Following these simple tips we are sure that you will put everything in your favor, although you must be clear that it will never be possible to fully control everything that is said about you in the Internet world:

Create a blog

Anyone who owns a blog with their domain name has in their hands a powerful dissemination tool that they can use to boost your image. Influential people know that very well in all areas of human development. So you should try it too.

Become propaganda

This may seem difficult at first glance or at least strange, but it is easier than many imagine. It is enough to participate through opinions or comments in magazines and blogs related to your field of action. That’s because everything will appear indexed to your name when someone searches for it on the internet.

Highlight the positives

Something similar to the above, but this time in relation to your actions in the social networks. And even more so if you are one of those who refrain from using pseudonyms in this type of media. If you haven’t realized it yet, the things you post through them say a lot about your personality.

Pay sponsored content

This is for those looking to improve the image of their personal brand, where a small investment is never too much to improve perception that the usual and potential related may have of us.

If you have any questions, leave them in the comments, we will answer you as soon as possible, and it will be of great help to more members of the community. Thank you! 😉

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