FACEBOOK LIVE  What is it and how is it used? + Tricks ▷ 2020

Come from the hand of the world leader in social networks, Facebook Live It is today the best tool to connect directly in real time with all types of audience, so it is also an instrument essential in any marketing campaign.

Internet is the best witness to verify that about 80% of its users prefer content of the type audiovisual, so at present Facebook Live It becomes the best ally to avoid being left behind in the preferences of the general public.

Enter the world of live video using Facebook requires some tricks that ensure success, and we have prepared this article to accompany you and guide you in your first steps.

What is Facebook Live and what is this tool of the largest social network for?

5 tips for better broadcasting on Facebook Live

Facebook Live is a tool for issuing streaming videos live, initially available to be used only on smartphones and later expanding its use to computers, with which now all, and that includes you, we can benefit from this tool Facebook. With this functionality of the social network the user is able to share with your followers any event, which can be to update them on an event that is happening at a given time.

Although it is clear that the purposes for which this tool has been created, which by the way is very simple to use, go much further than the above, and that is where we want you to focus with us. For example, each day the number of entrepreneurs who have been getting the most out of the platform, since it is the most suitable means to maintain the interest of your audiences in real time.

Something very important when you want to establish close relationships and some degree of commitment. Another reason why Facebook Live should begin to be part of your priorities, is that you can use the platform to publish your videos live according to your needs, separating the personal from the professional or business sphere.

What are the main advantages of broadcasting in live for companies on Facebook?

With the entry on the scene of Facebook Live, which occurred in mid-2016, one of the sectors that benefited the most has undoubtedly been the business world, so it is advisable that your brand include the use of instant content within your social media strategies. So if you still have doubts about all the benefit that your company can get with live videos, just think that they can be present in the Feed news of the billions users of Facebook worldwide.

That without having other advantages such as the following:

Promote your engagement

That the likes Y comments received by videos streamed live with Facebook Live reach a figure close to 180 billion on the part of followers, it is a true and not inconsiderable fact. This occurs because users perceive that they are facing an event as it occurs, which gives a sensation transparency and therefore credibility. All this will be translating into greater attraction to your business FB page.

Proven profitability

As you are broadcasting live, you do not have to make any expenses for the production or editing of the videos. This undoubtedly means that every day more and more companies are seeing the use of livestream videos through Facebook Live as the most economical solution in promoting your products and services.

Bring your brand closer to the user

This being a key aspect when you want your brand to attract a greater number of customers, the possibility that they interact during your transmissions it will be bringing him closer to her; and solving live Any worry That the user can express about each point of interest is the best way to connect with your brand’s audience.

Does a lot for the visibility of the brand

The potential to reach any type or group of users around the world through live video can be the link what is missing to generate greater visibility of your brand. This is due to the sense of immediacy that this type of content conveys.

You measure user engagement with your brand

This is because while you are streaming the video with Facebook Live, simultaneously you can go measuring the degree of participation of your audience with their comments, the likes and the way they are taking everything. All this will help you to see how far the commitment of the public towards your brand.

Steps to broadcast live using Facebook Live

Go live with Facebook Live

exist Three Basic Ways to Stream Live Video Using Facebook Live. This is important to take into account, since although they are similar processes, the tool establishes slight variations when you are using your personal profile, or in the case that you do it from a company page. To broadcast from the your business page using mobile no need to download any software, since streaming is included by default.

The steps to follow are those:

  • Step 1: Opens the page Facebook on your smartphone
  • Step 2: In your news feed click on “Write something”
  • Step 3: Choose “Live video”
  • Step 4: Score a title or description of your video
  • Step 5: You will be asked add more details to your video (location and audience restriction)
  • Step 6: Click on the three vertical points from the upper right corner
  • Step 7: Click “Audience restrictions” Y “Geographical controls” to choose your audience
  • Step 8: Start transmission by pressing “Start live video”.

To do the live broadcast with your smart phone from your personal profile,

Facebook Live asks you to follow these steps:

  • Step 1: Enter Facebook from the mobile device.
  • Step 2: In your news feed select “What are you thinking?“.
  • Step 3: Click on “Live”.
  • Step 4: Next, in the section “For“, you have the option to choose between making your video public, only for a group, your friends, or restricting it to a personalized list.
  • Step 5: Without leaving “For“, you must choose to share the video as a post, or to keep it only in your history Facebook.
  • Step 6: Go to the three dots in the upper right corner to make sure that the “Send notifications“is activated, as you will use it to notify your recipients when you are live.
  • Step 7: Title or describe your video.
  • Step 8: Add details using the person, face or the one on the right. They are used to tag someone to accompany you, or add any that you consider will make what you are doing more interesting.
  • Step 9: Press the three dots in the upper right corner again to choose your audience in “Audience restrictions” Y “Geographical controls“.
  • Step 10: Press “Live video” if you are broadcasting by yourself, or do it in “With a friend” in case you do it with someone located in a different place.
  • Step 11: Now you just have to press “Start live video” to start your broadcast.

As we have already said above, At the time of its commissioning, Facebook Live only allowed the creation of live videos with smartphones., but nowadays it is also possible to do it with the computer or laptop.

For which you need to do the following:

  • Step 1: Opens Facebook on your computer.
  • Step 2: In your news feed go to “Create Post“.
  • Step 3: Choose “Live video“.
  • Step 4: Write a description of your video and click on “Next”.
  • Step 5: Facebook te will ask permission to use both your camera and your microphone.
  • Step 6: Click on “To transmit” and you will already be broadcasting.

Tips for better broadcasting live from Facebook Live

What are the steps to stream a video from Facebook Live?

No doubt Facebook Live it is a tool that can be put to use in many cases fun oriented. However, when we talk about its inclusion in the list of essentials for the marketing strategy, the thing takes another turn. What follows are tips to help you achieve best results when you broadcast live, whether it is a launch or business meetings, or any other content that you think is important to share with your clients.

Let’s see below:

Think first about the quality of your videos

In our opinion, this should be the point when it comes to planning any live broadcast on your business profile from Facebook. Think for a moment how long you can hold your followers’ attention by watching a poor quality video. You must take into account two key factors in this regard, the first of which is to avoid transmitting from places that do not guarantee a good sign from Internet. And secondly, always try to do it in spaces with the best illumination.

Summon your audience in advance (and comply)

This is equal to promote your videos since Facebook and all other social networks. The ideal is to convene them in short periods of time, that is, from one day to the next. The best method is to ask people to follow you so you know when you are going to go live. Of course, in this you have to to be sure to meet the audience, as creating expectations and not meeting usually lowers the points at all levels.

Always write a description (and make it a good one)

If you skip the step of giving a description to your video, it is most likely that it will go unnoticed. But it is not just about doing it to fill a requirement, and it is rather one of the most important steps to draw attention of more people so that they are interested in what you are going to transmit. If at the same time you make sure that the location of your video appears in Facebook Live Maps, your chances of being discovered by more viewers

Try to answer as many questions as possible

As you have already seen, one of the greatest benefits of Facebook Live When used in the business world, it is the ability to interact with clients and users, something that translates into a close relationship between them and your brand. If you greet everyone who asks you questions and you answer them live, of course the results will be the best.

Stream for longer

If you have followed the tips above, you must have the security that many in your audience have been sharing your broadcast with other users. That makes it necessary for you to get used to broadcasting for at least 20 minutes so that more people will join your audience.

If you have any questions, leave them in the comments, we will answer you as soon as possible, and it will also be of great help to more members of the community. Thank you! 😉

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