Google is a company that has greatly improved the lives of its users. It offers us a great list of tools that can help us with our studies and businesses, ideal for the momentum of a new brand.
Among the tools we can use to increase our sales and boost our brand, is Google Shopping, that although it is not available in all countries of the world, it is the perfect ally for our business.
In this article we will explain what it consists of Google Shopping and which are they the benefits you get with its use. Also, we will show you some tips what will help you get the most take advantage of this tool.
What is Google Shopping and what is this tool for?
Google Shopping is a search engine for digital stores, where we can consult the products we want to purchase, obtaining information that indicates the closest stores that offer them and the different existing costs. This search engine was previously known as Froogle, because it was the union of the word Frugal what refers to low priced products, and the name of the company Google.
The function of this system can never be confused with that of a multi-store, its characteristics are very different. If you have a company and you want to showcase your products, simply submit a data feed to the seeker of Google Product, and get involved in search results.
Like the normal search engine, you can pay to promote yourself, allowing your digital store increased traffic. The search algorithm sorts the results by prices, promotions, sales, greater relevance and other characteristics, so that the user feels happy with the index shown. Also, we can do specific searches, such as a famous store, or phone brand, obtaining excellent results, which not only focus on quality products, but also at low prices.
How does Google Shopping work and in which countries is it available?
The operation of this system is not very different from what we are used to seeing in the normal search engine. As we already mentioned in the previous section, this search engine focuses on the result of digital stores, evaluating them according to the characteristics of their products. The information obtained after each search is one of the characteristics that differentiates Google Shopping, with the basic one.
We can take a simple search as an example. To do this we open two windows in our browser, in one of them we enter the search engine Google normal and the other to the engine Shopping. In both, we will seek iPhone x. Clearly, you can do any other search. The results of Google Shopping They will have many similarities with the normal one, with the difference that this one shows photos of the products, titles and / or prices of the same, including the name of the store who advertises it.
The normal search engine will offer us very general results, including descriptive information about our searches. To expand the information obtained in the Shopping index, we simply click on “Results in Google Shopping for …” and it will show us a page with more information and results.
With the use of the advanced searches tab, we can better filter the results, so that the index that shows us is according to our criteria. You can use the payment method for your products to be advertised, but like the basic engine, you must specify keywords and goals, this being necessary for the calculation of costs.
Because this system is still under development, Google has not been able to adapt its engine worldwide, maintaining a presence only in the following countries:
- United States
- United Kingdom
What are the advantages and limitations of Google Shopping? Is it a good option to sell?
Using Google Shopping can bring with it a lot of benefits for our store or commercial sector. However, respecting the law of yin yang, where everything good has something bad, it also includes a series of disadvantages.
Let’s see some of them:
The traffic is essential to increase our sales and greater product recognition. This is one of the many things that we can obtain by making use of Google Shopping. Every time a user do a search for a product, Google shows a table with results of the Shopping, indicating prices, models, store name and other characteristics. The result of this is interpreted as positive because it increases our sales.
When we use the payment method in Google Shopping, the company shows us first in all the indexes that match the keywords specified when making the contract. Another of the great benefits we get from using Google Shopping to promote our store and products, is that we can choose if we want to show product announcements simultaneously, allowing us to double our sales, becoming a recognized brand.
Google Shopping Organize the results by the prices of our products, and if we only make use of organic searches, we will not always have favorable results, since there are multi-stores such as Ebay Y Amazon what are you offering discounts and offers constantly.
What does it take to use Google Shopping and start selling on it?
Sell in Google Shopping it is not a difficult or complicated task, just we must take into account some important details to start our sales in this wonderful search engine.
Google Adwords account
The account of Google Adwords, so if you still do not have it, you must enter the website and register. With her is where you will link your Google Merchant profile, so you can create your campaign with the catalog of your products.
Google Merchant Center account
We are unable to link our account Ads with Merchant, if we do not have an account in Google Merchant Center. For this reason, account creation essential on this platform so that we can upload our product feed, freely.
We must have a product feed, which is a file extension XML, that indicates all the necessary information about our products. If we want our products to appear in Google Shopping, we will have to send our feed to Google Merchant.
Although this is very obvious, its importance should be noted, since this is where the traffic obtained will be directed, and it is where the sales will be formalized. There are many free platforms that we can use to create our online store, although we recommend the paid subscription ones.
Tips to get the most out of the Google Shopping tool
If you want to get the most out of this spectacular search tool, then you should follow the tips that we present below:
Create the perfect title
The titles are the ones that make the first impression on the client, so if they are not so striking we will not be able to obtain the expected results. It is true that there is no template to help us create perfect titles, since this depends on the type of product and the type of audience we have.
The great experts, although they do not consider it a template, recommend that the titles be formulated as follows:
- Brand – Gender – Product – Color – Size
There is no better detail that helps sales than ratings from other users. This is known as social proof, and it is one of the best features that it gives us Google Shopping. We can activate the ratings in the form of stars, so that it helps in the reputation of our store and products.
Start with your most powerful products
We must organize what we show first and what to show later, because it is in this way that we can increase our sales. The trick is to offer the most valued products in our store.
Choose the best photo
The space it offers us Google Shopping for our images it is very limited, so if we do not make good use of it, our audience will not be able to properly appreciate the product photo. In this sense, great importance must be given to angles to capture the greatest possible feature of the products.
Add custom labels or custom labels
Add the appropriate tags will allow you to improve the order of your catalog, and appear in better organic results. These tags should contain only the keywords that describe the product. Although there are other tips, the most relevant so that you can get the most out of your store with Google Shopping, are those mentioned above.
If you have any questions, leave them in the comments, we will answer you as soon as possible, and it will also be of great help to more members of the community. Thank you! 😉