Hours to Publish in Each RRSS  What are they? ▷ 2020

While it is true, social media marketing is essential to be able to increase your audience and get potential customers in an effective way. However, to achieve these goals, it is essential establish an optimal marketing strategy that allows you to increase your visibility and with it, enhance your brand in the digital environment.

But, like every day the organic reach in social networks it is less and less, it is important to take into account certain aspects to get your content published on social networks, have as much visibility and range as possible. One of these parameters lies in consider the most appropriate times to post.

Consequently, when carrying out a social media strategy, it is recommended improve post performance through your posting schedule. Thus, it is worth bearing in mind the specific hours to do it and then we will teach you which are along with more information of interest.

What are the best hours of the day to post on social media?

Although, some experts assure that, there are no better hours to publish on social networks as such, there are certainly some times that are more optimal to acquire positive results around a social media strategy. Considering that, this is something that will also depend on some factors such as: your target audience and the type of sector of your brand.

Consequently, it is essential to take into account the most indicated times that can help you increase the reach of your content and, in the same sense, improve the response obtained from your audience in favor of your brand or company. Therefore, in this section of the post, we proceed to specify the most recommended times to share photos, videos or any content, in your profiles of the most famous social networks:

On Facebook

On Facebook

Nowadays, Facebook is one of the social platforms with the greatest reach worldwide and for that reason, the companies or personal brands choose to advertise on said website in order to achieve the expected objectives and enhance your visibility. For which, it is important to know the best times and days on which it is advisable to publish content to increase your followers there.

We mention these data below:

  • Generally speaking, based on business days, it is better to upload content on Facebook from 1:00 p.m. to 4:00 p.m. (for the highest percentage of clicks) or from 2:00 p.m. to 5:00 p.m.
  • In addition, some studies indicate that, the best specific time to publish on this social network, It’s Wednesday at 3:00 p.m.. Like Thursdays and Fridays, because the highest participation rates are obtained.
  • With regard to weekends, it is noted that it is better to publish between 12:00 and 13:00. Like, in the nights, given that users tend to stay up late during these days.

On Instagram

On Instagram

Another of the most powerful social networks today is Instagram, thanks to its format. Consequently, there are many people who focus their strategy of marketing on this platform and in the face of so much competition there, knowing how to have a positive effect on your viewers is essential.

For which, it is essential to share content in the most profitable hours and here, we indicate what they are:

  • Thanks to Instagram used at any time from mobile devices, the best time to publish, it’s Monday and Thursday during the day, except between 15:00 and 16:00 by business hours.
  • Also, it is recommended to upload photos, videos or Instagram Stories from 21:00 to 22:00.
  • Now specifically if you want to post videos, the best trend points to a schedule between 8:00 a.m. to 9:00 p.m. because these tend to work better.

On twitter

On twitter

For many years, the best platform for microblogging that is known in the world, is Twitter. For this reason, a large number of brands and companies use this medium to advertise and attract potential customers, through the content they publish in the form of tweets.

But, as in the other platforms, it is essential to do it at certain times of the day:

  • As well as Facebook twitter It is used from computers and mobile devices. Therefore, it is optimal to share content from Monday to Friday between 12:00 and 14:00. Like, at 17:00.
  • Also, Wednesdays and weekends are estimated to be the best days to post on Twitter, Given the drive the highest click-through rate. Specifically, between 3:00 p.m. and 4:00 p.m. or from 9:00 p.m. to 10:00 p.m..

On LinkedIn

On LinkedIn

In view of the enormous benefits it provides LinkedIn in the workplace, most companies and professionals prefer to carry out their strategy through this professional social network, in order to attract the attention of your potential audience, establish relationships with other people in your sector and gain credibility on a digital level.

But, like all social networks, it is important to share content on LinkedIn during some specific times, such as:

  • In general, it is optimal to upload content in LinkedIn from Monday to Friday between 5:00 p.m. and 6:00 p.m., because it is usually used more during the week before and after work hours.
  • According to certain studies, it is also recommended post on Tuesdays from 10:00 to 11:00, since it is registered the highest number of clicks and actions on this platform at that moment.
  • Other good times to advertise, are based on the days Tuesday, Wednesday and Thursday from 7:30 to 8:30 and at 12:00, specifically.

On Pinterest

On Pinterest

Because Pinterest provides the opportunity to stay close to customers, offers visual appeal, brings personalization to a brand and can drive traffic to a website, is a platform used by companies to advertise and obtain the best results corresponding to a social media strategy.

However, it is essential to publish at specific times to acquire greater benefits and these are the following:

  • It is estimated that Pinterest has a mainly female audience and is more active at night, consequently, it is advisable to publish from 20:00 to 23:00 on any day of the week.
  • Since more traffic is generated, Saturday mornings, it is also advisable to share content from 8:00 a.m. to 12:00 p.m..
  • According to other data, the additional time slots with positive results, it’s Friday at 3:00 p.m..

Why is it important to publish your content at these times?

Basically, the most relevant reason to share your photos, videos or any content during these hours, is that your publications will achieve a greater reach in the social network you decide to use. Which will not guarantee success in the first instance, but it can help you achieve certain goals in order to increase your visibility or recognition on the platform, attract an effective audience and, if it is the case, increase the number of sales.

However, in addition to taking into account the recommended times to post on the most famous social networks, it is also important study the behavior of your audience in order to maximize the positive effect on your social media strategy.

In this way, you will get more out of social networks and, especially, if you take into account the following tips:

  • Analyze your posts with greater reach. Well, it helps to examine what kind of publications are the ones that have worked best for you with respect to the goals you want to achieve.
  • Take tests or surveys to know the preferences of your viewers. With this, you will be able to know with the greatest possible certainty, which are the hours in which your audience is active in the chosen social network.
  • Observe the behavior of your competition. In addition to studying the behavior of your audience, it is also effective to look at the results that your competition obtains, according to the hours they usually publish content.

Is it really necessary to do all the posts at this time?

Certainly, it is not necessary to make all your publications at the times indicated in this post. Well, what is recommended, is about sharing the most important and meaningful content during those times. While, the publications with less potential, you can upload them at another time of the day.

So, for example, if you have a plan to make 3 posts every day, You should not carry out all these publications at the same time because it can saturate your audience and, as a consequence, cause the opposite effect. Therefore, it is better to focus on publish during these times, the most important contents of your content strategy. On the contrary, you can use the other publications to stay active at different times.

If you have any questions, leave them in the comments, we will answer you as soon as possible, and it will be of great help to more members of the community. Thank you! 😉

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