Instagram Live  What is it? + How to make the most of them ▷ 2020

Instagram, It is the largest social network that allows us to grow our company or brand quickly. In it, we can find different tools, as well as the live broadcast.

Know how to use Instagram Live, is the key to progress in this community. In this article, we will show you all those points that you need to know in order for your business to grow.

Also, we will teach you how to do a live broadcast, and get the most out of this tool. Here, you will learn the importance of this function, and why to consider IG Live as the best marketing strategy.

What is Instagram Live and what is this platform tool for?

Instagram Live, is a tool that this great social network offers us. The transmissions are shared by the stories, using streaming technology. This resource was created by Instagram in 2016, but it was in 2017 with its update, when it became part of its users as one of the most common activities within the social network.

When conducting an IG Live, friends and spectators can be invited to participate in the video. As well as we can remove the guest, and even close Live abruptly. At the end of the transmission, recorded in the stories for 24 hoursAfter this time, it is removed from the platform immediately. Thanks to the function that allows us to link Facebook with Instagram, live recordings can also be shared by FB.

Why is it important to run Instagram Live with your followers?

When we make a interaction with our followers through Instagram Live, we obtain the same benefits as doing it from another platform such as YouTube or Facebook.

Let’s see below:

Increased visibility and interactions

As we already mentioned, live broadcasts are located in the stories. This position allows us to have a increased visibility, because the users of this social network have at first sight the stories of those who follow.

Like YouTube and Facebook, Instagram places the profiles that are broadcasting live first, highlighting the event in the upper bar of the application. In terms of interaction, it increases thanks to the fact that IG allows followers to insert comments, detail that goes up to higher levels the brand’s commitment to its customers.

Meet the active public

Instagram Not only does it offer us a better positioning for our transmissions, it also informs our followers when we are in the middle of a IG Live. This benefit allows us to know how many people are truly are active on the social network.

Yes we know our audience, we will also understand the impact that our publications have, and use it to make important announcements, such as the launch of new products, discounts on services or promotions.

Increased traffic

If the theme we share through the transmission is relevant to our followers, they will share it with all their friends and family, giving us an increase in visits to our profile, which can be diverted through a link to our website. This method is not only more effective than paid advertising on Instagram, it is also cheaper.

In many cases, we do not need any investment, but an issue that impacts the public. Now, knowing that live broadcasts provide us with these benefits, it is sufficient argument to understand the great importance of IG Live. Depending on how we use this tool, our profile will grow, as will our business.

Learn step by step how to start an Instagram Live with your followers

Start an Instagram Live broadcast, too easy.

Next, we will show you in the clearest way, the steps to follow to start a live broadcast:

  • First, we search our device for the application. For this we go to the menu and we select the square icon that has a small camera inside.

icon in the top corner

  • Then, on the home screen of the app, let’s go and select the camera that is located in the upper corner left in order to activate the phone’s camera. We can also slide our finger to the right for it to be activated.

press the live

  • Then we look for the option “Live”, located at the bottom left of the screen. To find it we must slide the options with our finger, until you see the available option.

start transmission

  • We start the transmission, selecting the option “Start live video”That we will see in the middle of the screen. For this we must have a good Internet connection.
  • To end the entire broadcast, simply click on close Live, and we’ll be done.

How to get the most out of the Instagram Live tool

Now that we learned how to broadcast by Instagram, and we also know the great opportunities we have with this tool, we must apply excellent strategies to get the most out of this great Instagram feature.

Let’s see how to do it below:

What are we going to say?

Create a script it is the most recommended before doing a Live on Instagram, not only because it allows you to make better use of your time, but also because the great security that we transmit to our followers, giving confidence to everything we say.

Knowing what we are going to talk about allows us speak fluently a topic, as well as solving the different doubts that our public has. Otherwise, we will show our followers that we do not know what we are talking about and our engagement will decrease to a thousand percent. We do not need a completely elaborate script, but it does allow us to develop in a fluid shape during transmission.

This does not mean that we cannot go wrong during Live on Instagram. It is very normal that we make a mistake when pronouncing a word, or simply our tongue gets stuck, but the way to get around this is with a good smile and correcting the fault. Because it is a live broadcast, errors will always be present.

Another benefit of creating a script is that it lets us know what points are or are not necessary to interact with our audience. A dash does not mean that we will talk in a robotic or mechanical way, We must be totally natural in what we are going to express.

Let’s adapt our environment

An environment ideal, is what we always must look for. This is what our professionalism and quality of our content will represent, although well, it is not a norm, but it is we must take it into account.

To create the professional environment, we simply must comply with these tips, and have a great imagination:

  • Let’s avoid environments with a lot of light, or very dark. We must be in front of a totally natural light, although if we are in a closed space, we must try have white lights.
  • Let’s eliminate excess distracting elements, because the center of transmission is us, and having other elements that attract more attention can divert the attention of our audience.
  • If we record alone, we must seek a support for our cell phone, with this we guarantee a good framing and perfect transmission.
  • Let’s not start a transmission in spaces with a lot noise. Find a quiet place it is key to record Live.

Interaction with the public

It is essential to maintain a good interaction with the public. Regardless of the situations we pose, we must always keep the active comments, otherwise our followers they won’t know the difference between a normal recording and a live one.

In the comments mostly we will find questions about the topic that we are communicating, we must always be ready to respond to each one of them. Reply to comments, stimulates interactions, strengthening the relationship with our public.

If you have any questions, leave them in the comments, we will answer you as soon as possible, and it will also be of great help to more members of the community. Thank you! 😉

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