Tags in Google  What are they? + Features and Uses ▷ 2020

Worldwide, Google is one of the most important companies in terms of specialization with products and services related to Internet, software or other technologies who have managed to transform the digital world in favor of offer an optimal experience to its users.

Consequently, it provides numerous tools with which it promises simplify the management of different projects, by its users. One of these utilities refers to the Google tags that are backed by a service known as “Google Tag Manager” which was launched in late 2012 by this company.

In such a way, Google guarantees remarkable efficiency when it comes to managing tags or scripts, in order to make measurements around what happens on a certain website, in order to promote its success. As a consequence, it is worth knowing what is this tool and what are the benefits of using it.

What are Google tags and what are they for?

While it is true, a label is defined as a keyword which is assigned to data stored in a repository. Which originate from a type of metadata, since provide information that describes the data and thus, they provide their recovery. Now specifically, Google tags they are a snippet of JavaScript code that deals with sending information to third parties (such as Google, in this case).

Thus, these labels serve to collect data, track ads, segment advertising-type campaigns and also perform more functions, with the aim of improving the experience of users who promote their web pages.

In that sense, the purpose of a tag or a label is based on enable tracking, analysis, reports, optimizations and remarketing on the third party page. Therefore, they are qualified as a truly essential tool to access the data that is collected through them for the purpose of obtain information from numerous services (advertising, social networks, instant messaging, web analytics, etc.).

What are the benefits of using Google Tags?

What are the benefits of using Google Tags?

Since, with google tags You have endless options to control and monitor the activity of your websites and your applications, of course, they are considered as an element that offers different benefits to users.

Among these advantages, we highlight the following:

  • Allow apply remarketing strategies, that is, create personalized ads for users who have previously visited a website or online store. Thus, you can acquire better conversion results.
  • They are ideal for streamline controls for online advertising campaigns. This minimizes efforts to make a campaign successful.
  • The labels from Google they also serve for track conversions extensively. With this, you will know which are the elements of value for your strategy and which you must change to improve its impact.
  • In addition, they are useful for carry out a success measurement. In this way, it allows you to quickly know where to invest in your campaign to ensure the increase with respect to the return on investment.

Google Tag Manager What is this platform and what is it for?

Google Tag Manager What is this platform and what is it for?

Basically Google Tag Manager or Google Tag Manager It consists of a tool that facilitates the management of tags or code fragments. Thus, it is considered a new system that has the ability to replace most of the web analytics tags and monitoring of paid advertising campaigns. (SEM) by means of a single code. Therefore, it is a utility of Google widely used for speed up the processes and execution times of any marketing campaign in the online environment.

Since, it is responsible for adding an extra plus of agility, speed and fluidity of work. In this way, Google Tag Manager used to add or edit code labels directly from your platform, without having to add or modify said tags within the code of the website itself. Thanks to this, provides remarkable independence for web development work, since it does not require a dedicated team to guarantee positive results.

Consequently, in an easy, fast and practically automatic way, you can track Google Analytics updated with all kinds of new functionalities, avoiding the insertion of more codes. It is also ideal for eliminate dependency on web development providers, facilitate the implementation of remarketing campaigns and carry out the control, maintenance and management of codes on numerous websites at the same time.

For its part, as for its operationWe highlight that it is very complete to guarantee users the greatest ease when starting to use the tool.

Thanks to the fact that, specifically, Google Tag Manager has three elements with which it operates and they are:

  • Tags: In other words, the ideal code snippets to measure and track visits, as well as to count conversions.
  • Activators: They consist of the patterns that define whether a tag will be enabled or not. This, according to its effectiveness.
  • Variables: Refers to all those values ​​that are used both in labels and in triggers.

If you have any questions, leave them in the comments, we will answer you as soon as possible, and it will surely be of great help to more members of the community. Thank you! 😉

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