Transform Personal Account to Business on Instagram  Guide ▷ 2020

When you decide to use Instagram as a means of disseminating your company, you will need to convert your profile in a business account. With this you will access benefits that you could not have with a personal account.

In a content marketing strategy it is very useful to use Instagram to reach people. This is because you can have very clear metrics to analyze.

So that you have a guaranteed success, you are going to have to perfectly handle functions that this social network offers you. If you want to know how to do itPay attention and continue reading this post.

What are the benefits of having a business account on Instagram?

What are the benefits of having a business account on Instagram?

Have a business account on Instagram will generate important benefits that you can take advantage of it to increase your income or knowledge about your company. For example, the algorithm used by the digital platform favors those accounts that were verified as commercial.You will also have access to detailed statistics for each story you upload. In this way you will be able to know the number of clicks, data of the people who were interested in your stories and tips to publish better.

Further, you will have more functions to add links and information about your company in each story you upload. This will help you have a greater reach, more knowledge on the part of the people to whom your publication reaches and also have more attractive designs.

By last, Instagram allows you to promote your posts by tagging the products or services you provide much more easily. With all this, you will be able to make the organizational culture of your business venture known, quickly improve the metrics and better understand your target market.

Types of Instagram business accounts, which ones exist and how are they different?

Types of Instagram business accounts, which ones exist and how are they different?

On Instagram you can open two types of business accounts, which we will explain below:

Content creator account

When you open one account on Instagram you create it with a profile of private person, but you can change it to a “content creator” or influencer account to achieve economic results in an easier way. You will have much more specific functions to obtain detailed information about your audience. For example, you will have the option to choose the tool “Hearing now” and see the number of followers and “Unfollows” that you had in a certain period.

This will help you analyze what the community likes the most. You will also have functions to indicate what your activity is in a much more precise way. That is, you can choose between chef, merchant or any other activity. But this is not all, you will have more filters that will help you decide whether or not you want to receive direct messages of your followers.

Company account

The company account will be related to a Facebook profile that you have opened as an entrepreneur or as a website. In this way, the publications you make will be synchronized automatically on both platforms and they may include elements that will help users to know data and carry out actions through links that you can include. The metrics you will have to use will help you study the analytical behavior of the reach of the stories in relation to users.

Learn how to transform your personal Instagram account into a commercial one

The first thing you will have to do is create an account as a personal user on Instagram. For this, you must open from your mobile the app and choose if you want to do it through your Facebook profile, via email or phone number.

When you have the account activated, you must follow these steps to convert it into a commercial profile:

  • At the bottom right of your screen you will find a photo of your profile in miniature. Click on it to access your account.
  • Next, go to the menu represented by three horizontal lines.
  • Choose the option “Setting”.
  • Search “Bill” and click on it.
  • Select option “Change to professional account” and then choose if you want a company or content creator profile.

In case you need to re-have an account that not commercial, you must follow the same steps and choose the option “Switch to a personal account”.

If you have any questions, leave them in the comments, we will answer you as soon as possible, and it will also be of great help to more members of the community. Thank you! 😉

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