At present, hashtags They are used on almost all social media platforms. But the first time it was included was on August 23, 2007. Particularly in Twitter. Thanks to web developer Chris Messina, who proposed it as a way to organize content.
Before long, sites like Facebook and Instagram they adopted the function. While the origin of “Tag” comes from programming languages, nowadays “Hashtag” is synonymous with social media.
If you want to learn more about this item and how to use it in the best way, we recommend this post. With this you can increase your reach, win followers Y enrich your content on Twitter.
What is a Hashtag and what is it for on the Twitter network?
Technically, it is a string of characters preceded by the symbol numeral or pad. Which is used since the first key phones. After that, it began to be included in typewriters to later be used in programming languages as a way of tag keywords. In this way, users of Twitter, as we mentioned at the beginning, they began to include them in their publications to identify common topics of interest.
Yes one significant number of tweets use the same hashtag, begins to be part of the trends of the network. The hashtag it is not necessarily a single word. Must not contain spaces. To avoid misunderstandings, it is customary to differentiate one from the other with the use of capital letters. For example, #InternetPasoAPaso. Also, it is important to mention that each tweet can contain as many hashtags as the character limit allows. As long as it doesn’t exceed 280 characters, use whatever you want.
The use of this symbol has become a tool of great importance in the commercial campaigns on-line. This utility is used by large companies as well as by entrepreneurs and Tweetstars. Thanks to this utility it is possible among other things, increase the reach of publications, enhance user participation and position the brand within the platform.
The use of hashtags It is as important as the choice of the same. A misuse of this tool can bring negative consequences on your campaign of marketing. There is no specific rule for choosing the best tag. However, we advise you to use a key idea with which you would search for information about your brand or product.
In turn, as we always say, you must watch your spelling, Specially in Twitter Your community is often attentive to these details. While it can be used multiple words in a single hashtag, it is best not to abuse this. Remember that you only own 280 characters and complicated labels are not attractive.
Insert a hashtag in a tweet it’s as simple as writing it in the way we mentioned at the beginning. However, this does not mean that it will be popular with users nor manage to be a trend. Achieving this goal is hard work, but you can help yourself with these tips to achieve it.
Let’s see what they are:
Have public mode activated
In this way all users will be able to access your content and profile. To do this, access the configuration menu “Privacy & Security” and make sure you have disabled the checkbox “Protect your tweets”.
Use Twitter Analytics to evaluate the performance of your hashtags. In this way, you will be able to know which ones were the most far-reaching. To access this panel, press the ellipsis above the blue button “New tweet”. After this choose “Analytics”. We recommend that you do this from your computer, since you will have access to a greater number of tools.
The important is the content
Remember that the hashtag is just a plugin to enrich the content of your publications. You should never use it without context, as it will be confusing for users. Similarly, using more than two can even be taken as spam And be penalized.
Perform a preliminary analysis
Use the platform’s search engine to find out if the keywords you plan to use are used by other users. Also exist online tools that can help you get the best keywords.
If you have any questions, leave them in the comments, we will answer you as soon as possible, and it will be of great help to more members of the community. Thank you! 😉